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유형		 서명 저자 발행처 원문제공시작년 수록
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41 저널기사 Effects of Legibility of Text in Product Descriptions on Price Perceptions 미리보기
Suri, R.; Kohli, C.; Grewal, D.; Feng, S. Association for Consumer Research 2013
42 저널기사 Effects of Lower and Higher Quality Brand Versions on Brand Evaluation: An Opponent-Process Model Plus Differential Brand-Version Weighting 미리보기
Heath, T.B.; DelVecchio, D.; McCarthy, M.S.; Chatterjee, S. Association for Consumer Research 2009
43 저널기사 Effects of Lower and Higher Quality Brand Versions on Brand Evaluation: An Opponent-Process Model Plus Differential Brand-Version Weighting 미리보기
Heath, T.B.; DelVecchio, D.; McCarthy, M.S.; Chatterjee, S. Association for Consumer Research 2009
44 저널기사 Effects of Metaphor on Goal-Oriented Appeals in Advertising 미리보기
Ahn, H.; Sung, Y.; Crandall, J. Association for Consumer Research 2012
45 저널기사 Effects of Motivation and Attribute Strengths on Evaluation of Fixed and Discounted Prices 미리보기
Suri, R.; Long, M.; Manchanda, R. V. Association for Consumer Research 2003
46 저널기사 Effects of Nostalgic Advertising through Emotions and the Intensity of the Evoked Mental Images 미리보기
Bambauer-Sachse, S.; Gierl, H. Association for Consumer Research 2009
47 저널기사 Effects of Nostalgic Advertising through Emotions and the Intensity of the Evoked Mental Images 미리보기
Bambauer-Sachse, S.; Gierl, H. Association for Consumer Research 2009
48 저널기사 Effects of Personality on Persuasive Appeals in Health Communication 미리보기
Dutta, M. J. Association for Consumer Research 2000
49 저널기사 Effects of Personal Values on Brand Equity Perspective 미리보기
Atay, E.G. Association for Consumer Research 2009
50 저널기사 Effects of Personal Values on Brand Equity Perspective 미리보기
Atay, E.G. Association for Consumer Research 2009
51 저널기사 Effects of Positive Versus Negative Word-of-Mouth 미리보기
Giese, J. L.; Spangenberg, E. R.; Knuff, D. C. Association for Consumer Research 2005
52 저널기사 Effects of Product Congruency on Dimensions of Endorser Expertise 미리보기
Smith, S.; Christie, J.; Jensen, T. Association for Consumer Research 2001
53 저널기사 Effects of Repetition on Price Comparison Process 미리보기
Thomas, M.; Menon, G. Association for Consumer Research 2005
54 저널기사 Effects of Schema Congruity and Involvement on Product Evaluation 미리보기
Lee, M. Association for Consumer Research 1994
55 저널기사 Effects of Self-Affirmation and Individualistic-Collectivistic Appeals on Open-mindedness and Advertising Effectiveness 미리보기
Kohne, M. L. Association for Consumer Research 2007
56 저널기사 Effects of Sorting Competitive Prices on Product Evaluations 미리보기
Suri, R.; Kothandaraman, P.; Feng, S.; Koc, U. Association for Consumer Research 2012
57 저널기사 Effects of Spatial Location of Price Information on Consumers' Perception of Prices and Products 미리보기
Suri, R.; Chandrashekaran, R.; Grewal, D. Association for Consumer Research 2008
58 저널기사 Effects of Supersizing and Downsizing Packages on Consumption: Marketing and Policy Implications 미리보기
Chandon, P. Association for Consumer Research 2009
59 저널기사 Effects of Supersizing and Downsizing Packages on Consumption: Marketing and Policy Implications 미리보기
Chandon, P. Association for Consumer Research 2009
60 저널기사 Effects of Two Dimensions of Psychological Distance on Consumer Judgments 미리보기
Kim, K.; Li, X.; Zhang, M. Association for Consumer Research 2008
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