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Early Adoption of Modern Grocery Retail in an Emerging Market: Evidence from India
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Narayan, Vishal; Rao, Vithala R.; Sudhir, K.
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Institute for operations research and the managemet sciences(INFORMS)
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2015
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| 2 |
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ECO: Entega's Profitable New Customer Acquisition on Online Price Comparison Sites
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Natter, Martin; Ozimec, Ana-Marija; Kim, Ju-Young
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Institute for operations research and the managemet sciences(INFORMS)
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2015
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| 3 |
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Economic and Behavioral Perspectives on Brand Extension Many branding concepts such as signals and signaling can benefit from concepts from both economic and behavioral perspectives
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Keller, K.L.
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Institute for operations research and the managemet sciences(INFORMS)
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2012
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| 4 |
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Economic Value of Celebrity Endorsements: Tiger Woods' Impact on Sales of Nike Golf Balls
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Chung, K.Y.C.; Derdenger, T.P.; Srinivasan, K.
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Institute for operations research and the managemet sciences(INFORMS)
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2013
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| 5 |
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Editorial: Acknowledging 2012 Marketing Science Contributors
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Desai, P.S.
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Institute for operations research and the managemet sciences(INFORMS)
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2013
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| 6 |
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Editorial: Acknowledging 2014 Marketing Science Contributions
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Desai, Preyas S.
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Institute for operations research and the managemet sciences(INFORMS)
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2015
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| 7 |
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Editorial: Acknowledging 2016 Marketing Science Contributions
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Sudhir, K.
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Institute for operations research and the managemet sciences(INFORMS)
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2017
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| 8 |
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Editorial: Marketing Science and Big Data
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Chintagunta, Pradeep; Hanssens, Dominique M.; Hauser, John R.
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Institute for operations research and the managemet sciences(INFORMS)
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2016
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| 9 |
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Editorial: Marketing Science: A Strategic Review
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Chintagunta, P.; Hanssens, D.; Hauser, J.R.; Raju, J.S.; Srinivasan, K.; Staelin, R.
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Institute for operations research and the managemet sciences(INFORMS)
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2013
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| 10 |
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Editorial: Marketing Science in Emerging Markets
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Narasimhan, Laxman; Srinivasan, Kannan; Sudhir, K.
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Institute for operations research and the managemet sciences(INFORMS)
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2015
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| 11 |
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Editorial: Marketing Science Replication and Disclosure Policy
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Desai, P.S.
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Institute for operations research and the managemet sciences(INFORMS)
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2013
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| 12 |
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Editorial: The Exploration-Exploitation Tradeoff and Efficiency in Knowledge Production
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Sudhir, K.
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Institute for operations research and the managemet sciences(INFORMS)
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2016
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| 13 |
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Effective Marketing Science Applications: Insights from the ISMS-MSI Practice Prize Finalist Papers and Projects
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Lilien, G.L.; Roberts, J.H.; Shankar, V.
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Institute for operations research and the managemet sciences(INFORMS)
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2013
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| 14 |
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Effectiveness of Product Recommendations Under Time and Crowd Pressures
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Kawaguchi, Kohei; Uetake, Kosuke; Watanabe, Yasutora
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Institute for operations research and the managemet sciences(INFORMS)
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2019
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| 15 |
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Effect of Customer-Centric Structure on Long-Term Financial Performance
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Lee, Ju-Yeon; Sridhar, Shrihari; Henderson, Conor M.; Palmatier, Robert W.
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Institute for operations research and the managemet sciences(INFORMS)
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2015
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| 16 |
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Empirically Testable Sources and Implications of Clumpiness
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Zhang, Yao; Bradlow, Eric T.; Small, Dylan S.
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Institute for operations research and the managemet sciences(INFORMS)
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2015
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| 17 |
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Enduring Effects of Goal Achievement and Failure Within Customer Loyalty Programs: A Large-Scale Field Experiment
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Wang, Yanwen; Lewis, Michael; Cryder, Cynthia; Sprigg, Jim
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Institute for operations research and the managemet sciences(INFORMS)
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2016
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| 18 |
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Entry of Copycats of Luxury Brands
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Gao, Sarah Yini; Lim, Wei Shi; Tang, Christopher S.
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Institute for operations research and the managemet sciences(INFORMS)
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2017
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| 19 |
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Erratum to ``Optimal Reverse-Pricing Mechanisms''
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Spann, Martin; Zeithammer, Robert; Häubl, Gerald
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Institute for operations research and the managemet sciences(INFORMS)
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2015
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| 20 |
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Estimating a Model of Strategic Network Choice: The Convenience-Store Industry in Okinawa This paper estimates an empirical model of network choice by multi-store firms to investigate a determinant of location choice
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Nishida, Mitsukuni
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Institute for operations research and the managemet sciences(INFORMS)
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2015
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기사
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