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유형		 서명 저자 발행처 원문제공시작년 수록
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21 저널기사 Effects of Parent-Extension Similarity and Self Regulatory Focus on Evaluations of Brand Extensions 미리보기
Yeo, J.; Park, J. Lawrence Erlbaum Associates, Inc. 2006
22 저널기사 Effects of Self-Efficacy and Vividness on the Persuasiveness of Health Communications 미리보기
Block, L. G. LAWRENCE ERLBAUM ASSOCIATES, INC. 1997
23 저널기사 Effects of Source Congruity on Brand Attitudes and Beliefs: The Moderating Role of Issue-Relevant Elaboration 미리보기
Kirmani, A. LAWRENCE ERLBAUM ASSOCIATES, INC. 1998
24 저널기사 Emotion Appraisal Tendencies and Carryover: How, Why, and...Therefore? 미리보기
Yates, J. F. Lawrence Erlbaum Associates, Inc. 2007
25 저널기사 Emotions, Decisions, and the Brain 미리보기
Shiv, B. Lawrence Erlbaum Associates, Inc. 2007
26 저널기사 ERRATA 미리보기
Forehand, M. R.; Grier, S. Lawrence Erlbaum Associates, Inc. 2003
27 저널기사 ERRATUM 미리보기
unknown Lawrence Erlbaum Associates, Inc. 2004
28 저널기사 Evaluations of Moderately Typical Products: The Role of Within- Versus Cross-Manufacturer Comparisons 미리보기
Min Kim, H. Lawrence Erlbaum Associates, Inc. 2006
29 저널기사 Evolution of the Personality Construct in Marketing and Its Applicability to Contemporary Personality Research 미리보기
Endler, N. S. LAWRENCE ERLBAUM ASSOCIATES, INC. 1997
30 저널기사 Expectancy Effects Between Exchange Partners 미리보기
Manolis, C. LAWRENCE ERLBAUM ASSOCIATES, INC. 1998
31 저널기사 Explaining Context Effects on Choice Using a Model of Comparative Judgment 미리보기
Bhargava, M. LAWRENCE ERLBAUM ASSOCIATES, INC. 2000
32 저널기사 Explicit Persuasive Intent and Its Impact on Success at Persuasion-The Determining Roles of Attractiveness and Likeableness 미리보기
Reinhard, M. A.; Messner, M.; Ludwig Sporer, S. Lawrence Erlbaum Associates, Inc. 2006
33 저널기사 Exploring Differences in Attitudes Between Light and Heavy Brand Users 미리보기
Jewell, R. D.; Unnava, H. R. Lawrence Erlbaum Associates, Inc. 2004
34 저널기사 Exploring Message Framing Outcomes When Systematic, Heuristic, or Both Types of Processing Occur 미리보기
Meyers-Levy, J.; Maheswaran, D. Lawrence Erlbaum Associates, Inc. 2004
35 저널기사 Exploring the Role of Alternative Perceived Performance Measures and Needs-Congruency in the Consumer Satisfaction Process 미리보기
Wirtz, J. LAWRENCE ERLBAUM ASSOCIATES, INC. 2002
36 저널기사 Exploring the Trait of Competitiveness and Its Consumer Behavior Consequences 미리보기
Mowen, J. C. Lawrence Erlbaum Associates, Inc. 2004
37 저널기사 Extensions of Broad Brands: The Role of Retrieval in Evaluations of Fit 미리보기
Dawar, N. LAWRENCE ERLBAUM ASSOCIATES, INC. 1996
38 저널기사 The Effect of Examining Actual Products or Product Descriptions on Consumer Preference 미리보기
Brown McCabe, D.; Nowlis, S. M. Lawrence Erlbaum Associates, Inc. 2003
39 저널기사 The Effects of Decoys on Preference Shifts: The Role of Attractiveness and Providing Justification 미리보기
Park, J.; Kim, J. Lawrence Erlbaum Associates, Inc. 2005
40 저널기사 The Effects of Personalized Product Recommendations on Advertisement Response Rates: The "Try This. It Works!" Technique 미리보기
Howard, D. J.; Kerin, R. A. Lawrence Erlbaum Associates, Inc. 2004
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