| 1 |
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A Fuller Understanding of Product and Brand Relationships: Antecedents, Dimensions, and Consequences
|
Irwin, J. R.
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Association for Consumer Research
|
2001
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| 2 |
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Factors Affecting Consumer Choices Between Hedonic and Utilitarian Options
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Kivetz, R.; Strahilevitz, M.
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Association for Consumer Research
|
2001
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| 3 |
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Faring One Thousand Miles to Give Goose Feathers: Gift Giving In The People's Republic of China
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Feng, J.; Piron, F.; Van Xuan, M.
|
Association for Consumer Research
|
2001
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| 4 |
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Fundamental Fashions: The Cultural Politics of the Turban and the Levi's
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Sandikci, O.; Ger, G.
|
Association for Consumer Research
|
2001
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| 5 |
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The Film Audience: Theater versus Video Consumers
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Basil, M. D.
|
Association for Consumer Research
|
2001
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| 6 |
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The Formality Dimension of Service Quality in Thailand and Japan
|
Witkowski, T. H.; Wolfinbarger, M. F.
|
Association for Consumer Research
|
2001
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