| 1 |
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Gender Differences in the Risk Perceptions and Effectiveness of Risk Reducers in Online Purchasing
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Garbarino, E.; Strahilevitz, M.
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Association for Consumer Research
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2001
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| 2 |
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Gender Role Incongruency and Memorable Gift Exchange Experiences
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Palan, K. M.; Areni, C. S.; Kiecker, P.
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Association for Consumer Research
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2001
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| 3 |
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Getting to the Heart of the Consumer: The Role of Emotions and Cognition (or the Lack Thereof) in Consumer Decision Making
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Ramanathan, S.; Shiv, B.
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Association for Consumer Research
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2001
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| 4 |
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Gift-Giving as a Metaphor for Understanding New Products that Delight
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Durgee, J.; Sego, T.
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Association for Consumer Research
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2001
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| 5 |
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Globalization and the Consumer in Emerging Markets: `India Will Survive'
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Eckhardt, G.; Mahi, H.
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Association for Consumer Research
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2001
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| 6 |
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Guilt Appeals: The Effects of Responsibility and Altruistic Norms
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Basil, D. Z.; Ridgway, N. M.; Basil, M. D.
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Association for Consumer Research
|
2001
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| 7 |
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The Greatly Exaggerated Globalization-Driven Death of Consumer Nationalism?: The Ironic Case of Burton Helms and the Globalization of Nationalism in Mexico
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Gabel, T. G.; Boller, G. W.
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Association for Consumer Research
|
2001
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