| 1 |
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Getting Begets Wanting: A New Theory about Long-term Changes in Strength of Motivation
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Vohs, K.D.; Kaikati, A.M.
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Association for Consumer Research
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2008
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| 2 |
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Guiltless Gluttony: The Asymmetric Effect of Size Labels On Size Perceptions and Consumption
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Krishna, A.; Aydinoglu, N.Z.; Wansink, B.
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Association for Consumer Research
|
2008
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| 3 |
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The Global Brand's Meaning Melange: Seeking Home Abroad through Global Brands
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Bengtsson, A.; Venkatraman, M.
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Association for Consumer Research
|
2008
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| 4 |
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The Good, the Bad, and the Red: Does ``Giving'' through Buying Replace Direct Giving?
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Tal, A.; Bloom, P.
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Association for Consumer Research
|
2008
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