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1 저널기사 Gambling for a Discount: Preferring Discount Per Item to Discount Per Purchase? 미리보기
Kamleitner, B.; Dhami, M.K.; Mandel, D.R. Association for Consumer Research 2009
2 저널기사 Gambling for a Discount: Preferring Discount Per Item to Discount Per Purchase? 미리보기
Kamleitner, B.; Dhami, M.K.; Mandel, D.R. Association for Consumer Research 2009
3 저널기사 Gender Differences in the Cognitive Organization of Spending Attitudes 미리보기
Dinauer, L.D. Association for Consumer Research 2009
4 저널기사 Gender Differences in the Cognitive Organization of Spending Attitudes 미리보기
Dinauer, L.D. Association for Consumer Research 2009
5 저널기사 Gender Identity Salience and Perceived Vulnerability to Breast Cancer 미리보기
Sweldens, S.; Puntoni, S.; Tavassoli, N.T. Association for Consumer Research 2009
6 저널기사 Gender Identity Salience and Perceived Vulnerability to Breast Cancer 미리보기
Sweldens, S.; Puntoni, S.; Tavassoli, N.T. Association for Consumer Research 2009
7 저널기사 Generating eReferrals Using Incentives and Bribes: A Field Experiment Testing Various Incentives for online Referrals 미리보기
Ahrens, J.; Strahilevitz, M.A. Association for Consumer Research 2009
8 저널기사 Generating eReferrals Using Incentives and Bribes: A Field Experiment Testing Various Incentives for online Referrals 미리보기
Ahrens, J.; Strahilevitz, M.A. Association for Consumer Research 2009
9 저널기사 Geographic Differences in the Consumption of Hedonic Products: What the Weather Tells the Marketer! 미리보기
Sun, W.; Govind, R.; Garg, N. Association for Consumer Research 2009
10 저널기사 Geographic Differences in the Consumption of Hedonic Products: What the Weather Tells the Marketer! 미리보기
Sun, W.; Govind, R.; Garg, N. Association for Consumer Research 2009
11 저널기사 Getting Lost ``Into the Wild'' : Understanding Consumers' Movie Enjoyment Through a Narrative Transportation Approach 미리보기
Batat, W.; Wohlfeil, M. Association for Consumer Research 2009
12 저널기사 Getting Lost ``Into the Wild'' : Understanding Consumers' Movie Enjoyment Through a Narrative Transportation Approach 미리보기
Batat, W.; Wohlfeil, M. Association for Consumer Research 2009
13 저널기사 Goals Shared with Others: How to Increase Motivation Toward Social Goals 미리보기
Koo, M. Association for Consumer Research 2009
14 저널기사 Goals Shared with Others: How to Increase Motivation Toward Social Goals 미리보기
Koo, M. Association for Consumer Research 2009
15 저널기사 Going Green and Seeing Green: Social Routes to Conservation and Monetary Roadblocks to Consideration 미리보기
Caruso, E.M. Association for Consumer Research 2009
16 저널기사 Going Green and Seeing Green: Social Routes to Conservation and Monetary Roadblocks to Consideration 미리보기
Caruso, E.M. Association for Consumer Research 2009
17 저널기사 Good from Far but Far from Good: The Effects of Visual Fluency on Impressions of Package Design 미리보기
Orth, U.R.; Malkewitz, K. Association for Consumer Research 2009
18 저널기사 Good from Far but Far from Good: The Effects of Visual Fluency on Impressions of Package Design 미리보기
Orth, U.R.; Malkewitz, K. Association for Consumer Research 2009
19 저널기사 The Glass Is Both Half Full And Half Empty: The Strategic Use Of Mixed Counterfactual Thoughts 미리보기
Anthony, C.I.; Cowley, E. Association for Consumer Research 2009
20 저널기사 The Glass Is Both Half Full And Half Empty: The Strategic Use Of Mixed Counterfactual Thoughts 미리보기
Anthony, C.I.; Cowley, E. Association for Consumer Research 2009
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