| 1 |
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A General Consumer Preference Model for Experience Products: Application to Internet Recommendation
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Chung, J.; Rao, V.R.
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American Marketing Association]
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2012
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| 2 |
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A GUIDE TO COMPLEX MARKETS: Bayes nets modeling untangles the many factors behind customer decisions
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Sheth-Voss, P.; Griner, B.
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American Marketing Association
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2012
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| 3 |
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Game Plan
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Weinstein, A.; Smith, S.
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American Marketing Association
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2012
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| 4 |
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Generating Sales While Providing Service: A Study of Customer Service Representatives' Ambidextrous Behavior
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Jasmand, C.; Blazevic, V.; de Ruyter, K.
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American Marketing Association
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2012
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| 5 |
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Get It? Got It. Good! Enhancing New Product Acceptance by Facilitating Resolution of Extreme Incongruity
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Jhang, J.H.; Grant, S.J.; Campbell, M.C.
|
American Marketing Association]
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2012
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| 6 |
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Getting Engaged An Exclusive Interview
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unknown
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American Marketing Association
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2012
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| 7 |
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GIFTS OF THE NEURO-MAGI
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Green, S.; Holbert, N.
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American Marketing Association
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2012
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| 8 |
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Go Green! Should Environmental Messages Be So Assertive?
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Kronrod, A.; Grinstein, A.; Wathieu, L.
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American Marketing Association
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2012
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| 9 |
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Guilt Versus Shame: Coping, Fluency, and Framing in the Effectiveness of Responsible Drinking Messages
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Duhachek, A.; Agrawal, N.; Han, D.
|
American Marketing Association]
|
2012
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