| 1 |
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Gamerz
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Fleck, J.; Almeida, S.; Dholakia, U.; Mazzon, J.
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Association for Consumer Research
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2012
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| 2 |
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Gamerz: A Videographic Study of Hardcore Xbox 360 Game Players
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Fleck, J.; Almeida, S.; Dalmoro, M.; Mazzon, J.
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Association for Consumer Research
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2012
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| 3 |
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Gender Differences in Responses to Form and Function
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Liang, J.; Murray, K.B.
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Association for Consumer Research
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2012
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| 4 |
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Generation Y's Representations of Who They Are and How They Give
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Urbain, C.; Le Gall-Ely, M.; Gonzalez, C.
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Association for Consumer Research
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2012
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| 5 |
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Giving Advice to Others: The Role of Social Distance
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Hu, Y.
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Association for Consumer Research
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2012
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| 6 |
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Globalcityscapes: Re-Reading Ethnicity in Movement
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Li, E.P.H.; Figueiredo, B.
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Association for Consumer Research
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2012
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| 7 |
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Globalization Tug-of-War: Consumption as a Site of Conflict
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Jafari, A.; Goulding, C.
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Association for Consumer Research
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2012
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| 8 |
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Got to Get You into My Life: Do Brand Personalities Rub Off on Consumers?
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Park, J.K.; John, D.R.
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Association for Consumer Research
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2012
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| 9 |
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Great Expectations: The Placebo Effect and Consumer Behavior
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Hamerman, E.; Faro, D.
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Association for Consumer Research
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2012
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| 10 |
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Green and Guilt Free: The Role of Guilt in Determining the Effectiveness of Environmental Appeals in Advertising
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Peloza, J.; Shang, J.; White, K.
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Association for Consumer Research
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2012
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| 11 |
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Green, Ethical, Sustainable Consumption
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Gershoff, A.; Dobscha, S.; Chakravarti, A.; Irwin, J.; Winterich, K.P.; Luchs, M.; Van den Bergh, B.; Naylor, R.W.; Haws, K.; Griskevicius, V.
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Association for Consumer Research
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2012
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| 12 |
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Green Requests: Issue Importance and Compliance with Assertive Language
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Kronrod, A.; Grinstein, A.; Wathieu, L.
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Association for Consumer Research
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2012
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| 13 |
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Guilt Appeals in Green Advertising: Influences of Issue Proximity and Environmental Involvement
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Chang, C.-T.; Lee, Y.-K.; Chen, T.-T.
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Association for Consumer Research
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2012
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