| 1 |
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Gilbert A. Churchill Jr.'s Editorship of Journal of Marketing Research, 1979-1982
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Iacobucci, D.
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American Marketing Association]
|
2014
|
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| 2 |
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Gratitude Versus Entitlement: A Dual Process Model of the Profitability Implications of Customer Prioritization
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Wetzel, H.A.; Hammerschmidt, M.; Zablah, A.R.
|
American Marketing Association
|
2014
|
|
|
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| 3 |
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Green Claims and Message Frames: How Green New Products Change Brand Attitude
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Olsen, M.C.; Slotegraaf, R.J.; Chandukala, S.R.
|
American Marketing Association
|
2014
|
|
|
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| 4 |
|
Group-Buying Deal Popularity
|
Luo, X.; Andrews, M.; Song, Y.; Aspara, J.
|
American Marketing Association
|
2014
|
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|
