충남대학교 외국학술지지원센터

검색리스트 테이블
No	서명	저자	발행처	원문제공시작년
1	Gender Roles and Humor in Advertising: The Occurrence of Stereotyping in Humorous and Nonhumorous Advertising and Its Consequences for Advertising Effectiveness	Eisend, Martin; Plagemann, Julia; Sollwedel, Julia	M.E. Sharpe	2014

2	Green Grass, High Cotton: Reflections on the Evolution of the Journal of Advertising	Reid, Leonard N.	M.E. Sharpe	2014

3	Growth Effects of Fiscal Decentralization: Empirical Evidence from China's Provinces	Jalil, Abdul; Feridun, Mete; Sawhney, Bansi L.	M.E. Sharpe	2014

4	Guest Editors' Introduction	Shi, Jing; Wu, Fei	M.E. Sharpe	2014

5	Guest Editor's Introduction	Neyapti, Bilin	M.E. Sharpe	2014

6	Guest Editor's Introduction	Altuğ, Sumru	M.E. Sharpe	2014

7	Guest Editors' Introduction: China's Energy Policy	Wenli, Guo; Lien, Donald	M.E. Sharpe	2014

8	Guilt Regulation: The Relative Effects of Altruistic Versus Egoistic Appeals for Charity Advertising	Chang, Chingching	M.E. Sharpe	2014

9	The Great Moderation in China: A Disaggregated Analysis	Zhang, Chengsi; Li, Chaofeng	M.E. Sharpe	2014

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