| 1 |
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Gamified Information Presentation and Consumer Adoption of Product Innovations
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Müller-Stewens, Jessica; Schlager, Tobias; Häubl, Gerald; Herrmann, Andreas
|
American Marketing Association
|
2017
|
|
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| 2 |
|
Getting Consumers to Recycle NOW! When and Why Cuteness Appeals Influence Prosocial and Sustainable Behavior
|
Wang, Tingting; Mukhopadhyay, Anirban; Patrick, Vanessa M.
|
American Marketing Association
|
2017
|
|
|
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| 3 |
|
Ghost Ads: Improving the Economics of Measuring Online Ad Effectiveness
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Johnson, Garrett A.; Lewis, Randall A.; Nubbemeyer, Elmar I.
|
American Marketing Association]
|
2017
|
|
|
|
| 4 |
|
Group Marketing: Theory, Mechanisms, and Dynamics
|
Harmeling, Colleen M.; Palmatier, Robert W.; Fang, Eric; Wang, Dainwen
|
American Marketing Association
|
2017
|
|
|
|
