| 1 |
|
Gear Manufacturers as Contestants in Sports Competitions: Breeding and Branding Returns
|
van Everdingen, Yvonne; Hariharan, Vijay Ganesh; Stremersch, Stefan
|
American Marketing Association
|
2019
|
|
|
|
| 2 |
|
Geosurveillance, Location Privacy, and Personalization
|
Banerjee, Syagnik
|
American Marketing Association
|
2019
|
|
|
|
| 3 |
|
Gift Purchases as Catalysts for Strengthening Customer—Brand Relationships
|
Eggert, Andreas; Steinhoff, Lena; Witte, Carina
|
American Marketing Association
|
2019
|
|
|
|
