| 1 |
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A General Consumer Preference Model for Experience Products: Application to Internet Recommendation
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Chung, J.; Rao, V.R.
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American Marketing Association]
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2012
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| 2 |
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A GUIDE TO COMPLEX MARKETS: Bayes nets modeling untangles the many factors behind customer decisions
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Sheth-Voss, P.; Griner, B.
|
American Marketing Association
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2012
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| 3 |
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Gambled Price Discounts: A Remedy to the Negative Side Effects of Regular Price Discounts
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Alavi, Sascha; Bornemann, Torsten; Wieseke, Jan
|
American Marketing Association
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2015
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| 4 |
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Game Plan
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Weinstein, A.; Smith, S.
|
American Marketing Association
|
2012
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| 5 |
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Gamified Information Presentation and Consumer Adoption of Product Innovations
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Müller-Stewens, Jessica; Schlager, Tobias; Häubl, Gerald; Herrmann, Andreas
|
American Marketing Association
|
2017
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| 6 |
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Gear Manufacturers as Contestants in Sports Competitions: Breeding and Branding Returns
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van Everdingen, Yvonne; Hariharan, Vijay Ganesh; Stremersch, Stefan
|
American Marketing Association
|
2019
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| 7 |
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Gender Justice and the Market: A Transformative Consumer Research Perspective
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Hein, Wendy; Steinfield, Laurel; Ourahmoune, Nacima; Coleman, Catherine A.; Zayer, Linda Tuncay; Littlefield, Jon
|
American Marketing Association
|
2016
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| 8 |
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Generalizing About Trade Show Effectiveness: A Cross-National Comparison
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Dekimpe, M. G.
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AMERICAN MARKETING ASSOCIATION
|
1997
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| 9 |
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Generalizing about trade show effectiveness: A cross-national comparison
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Dekimpe, Marnik G
|
American Marketing Association
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1997
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| 10 |
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Generating Sales While Providing Service: A Study of Customer Service Representatives' Ambidextrous Behavior
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Jasmand, C.; Blazevic, V.; de Ruyter, K.
|
American Marketing Association
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2012
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| 11 |
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Geo-Conquesting: Competitive Locational Targeting of Mobile Promotions
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Fong, Nathan M.; Fang, Zheng; Luo, Xueming
|
American Marketing Association]
|
2015
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| 12 |
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Geosurveillance, Location Privacy, and Personalization
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Banerjee, Syagnik
|
American Marketing Association
|
2019
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|
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| 13 |
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Get It? Got It. Good! Enhancing New Product Acceptance by Facilitating Resolution of Extreme Incongruity
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Jhang, J.H.; Grant, S.J.; Campbell, M.C.
|
American Marketing Association]
|
2012
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| 14 |
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Getting Consumers to Recycle NOW! When and Why Cuteness Appeals Influence Prosocial and Sustainable Behavior
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Wang, Tingting; Mukhopadhyay, Anirban; Patrick, Vanessa M.
|
American Marketing Association
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2017
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| 15 |
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Getting Engaged An Exclusive Interview
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unknown
|
American Marketing Association
|
2012
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| 16 |
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Ghost Ads: Improving the Economics of Measuring Online Ad Effectiveness
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Johnson, Garrett A.; Lewis, Randall A.; Nubbemeyer, Elmar I.
|
American Marketing Association]
|
2017
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| 17 |
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Gift Purchases as Catalysts for Strengthening Customer—Brand Relationships
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Eggert, Andreas; Steinhoff, Lena; Witte, Carina
|
American Marketing Association
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2019
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| 18 |
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GIFTS OF THE NEURO-MAGI
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Green, S.; Holbert, N.
|
American Marketing Association
|
2012
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| 19 |
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Gilbert A. Churchill Jr.'s Editorship of Journal of Marketing Research, 1979-1982
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Iacobucci, D.
|
American Marketing Association]
|
2014
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| 20 |
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Giving Against the Odds: When Tempting Alternatives Increase Willingness to Donate
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Savary, J.; Goldsmith, K.; Dhar, R.
|
American Marketing Association]
|
2015
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