| 21 |
|
GLOBAL MARKET Breaking Down
|
Kotler, M.; Kotler, P.
|
American Marketing Association
|
2013
|
|
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|
| 22 |
|
Go Green! Should Environmental Messages Be So Assertive?
|
Kronrod, A.; Grinstein, A.; Wathieu, L.
|
American Marketing Association
|
2012
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| 23 |
|
Going Public: How Stock Market Listing Changes Firm Innovation Behavior
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Wies, Simone; Moorman, Christine
|
American Marketing Association]
|
2015
|
|
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| 24 |
|
Going to Extremes: Managing Service Encounters and Assessing Provider Performance
|
Price, L. L.
|
AMERICAN MARKETING ASSOCIATION
|
1995
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| 25 |
|
Good and Guilt-Free: The Role of Self-Accountability in Influencing Preferences for Products with Ethical Attributes
|
Peloza, J.; White, K.; Shang, J.
|
American Marketing Association
|
2013
|
|
|
|
| 26 |
|
Graphic Health Warnings on Cigarette Packages: The Role of Emotions in Affecting Adolescent Smoking Consideration and Secondhand Smoke Beliefs
|
Netemeyer, Richard G.; Burton, Scot; Andrews, J. Craig; Kees, Jeremy
|
American Marketing Association
|
2016
|
|
|
|
| 27 |
|
Gratitude Versus Entitlement: A Dual Process Model of the Profitability Implications of Customer Prioritization
|
Wetzel, H.A.; Hammerschmidt, M.; Zablah, A.R.
|
American Marketing Association
|
2014
|
|
|
|
| 28 |
|
Green Claims and Message Frames: How Green New Products Change Brand Attitude
|
Olsen, M.C.; Slotegraaf, R.J.; Chandukala, S.R.
|
American Marketing Association
|
2014
|
|
|
|
| 29 |
|
Group-Buying Deal Popularity
|
Luo, X.; Andrews, M.; Song, Y.; Aspara, J.
|
American Marketing Association
|
2014
|
|
|
|
| 30 |
|
Group Marketing: Theory, Mechanisms, and Dynamics
|
Harmeling, Colleen M.; Palmatier, Robert W.; Fang, Eric; Wang, Dainwen
|
American Marketing Association
|
2017
|
|
|
|
| 31 |
|
Growing Existing Customers' Revenue Streams Through Customer Referral Programs
|
Garnefeld, I.; Eggert, A.; Helm, S.V.; Tax, S.S.
|
American Marketing Association
|
2013
|
|
|
|
| 32 |
|
Guilt Versus Shame: Coping, Fluency, and Framing in the Effectiveness of Responsible Drinking Messages
|
Duhachek, A.; Agrawal, N.; Han, D.
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American Marketing Association]
|
2012
|
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|
