| 1 |
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Gender differences in arousal priming effects on humor advertising
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Yoon, Hye Jin; Lee, Yoon-Joo
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World advertising research center
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2019
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| 2 |
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Gendering conversational humor in advertising: an evolutionary explanation of the effects of spontaneous versus canned humor
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Ivanov, Lachezar; Eisend, Martin; Bayon, Tomas
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World advertising research center
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2019
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| 3 |
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Gender stereotypes as a double-edged sword in political advertising
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Lee, Yu-Kang
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World advertising research center
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2014
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| 4 |
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Gender stereotypes as a double-edged sword in political advertising: persuasion effects of campaign theme and advertising style
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Lee, Y.-K.
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World advertising research center
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2014
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| 5 |
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Gender stereotypes in advertising: a review of current research
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Grau, Stacy Landreth; Zotos, Yorgos C.
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World advertising research center
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2016
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| 6 |
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Gender stereotypes in advertising: exploring new directions
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Zotos, Yorgos C.; Grau, Stacy Landreth
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World advertising research center
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2016
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| 7 |
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Generational Research and Advertising to Millennials
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Taylor, Charles R.
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World advertising research center
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2018
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| 8 |
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Gerard Hastings and Christine Domegan - Social Marketing: From Tunes to Symphonies
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Brennan, M.
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World advertising research center
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2014
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| 9 |
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Getting the sustainability message across: an endorsed Colombian environmental cinematographic strategy
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Barrios, Andrés; Wilson, Bradley; Arias, Claudia
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World advertising research center
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2017
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| 10 |
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Getting the word out on Twitter: the role of influentials, information brokers and strong ties in building word-of-mouth for brands
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Araujo, Theo; Neijens, Peter; Vliegenthart, Rens
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World advertising research center
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2017
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|
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| 11 |
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Global Consumer Culture and Advertising Research
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Taylor, Charles R.
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World advertising research center
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2018
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| 12 |
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Good for the feelings, bad for the memory: the impact of 3D versus 2D movies on persuasion knowledge and brand placement effectiveness
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Breves, Priska; Schramm, Holger
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World advertising research center
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2020
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| 13 |
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Guy Champniss and Fernando Rodes Vila - Brand Valued: How Socially Valued Brands Hold the Key to a Sustainable Future and Business Success
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Black, I.
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World advertising research center
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2012
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기사
(13)
