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1 저널기사 Halo (Spillover) Effects in Social Media: Do Product Recalls of One Brand Hurt or Help Rival Brands? 미리보기
Borah, Abhishek; Tellis, Gerard J. American Marketing Association] 2016
2 저널기사 Hands Off My Brand! The Financial Consequences of Protecting Brands Through Trademark Infringement Lawsuits 미리보기
Ertekin, Larisa; Sorescu, Alina; Houston, Mark B. American Marketing Association 2018
3 저널기사 Harbingers of Failure 미리보기
Anderson, Eric; Lin, Song; Simester, Duncan; Tucker, Catherine American Marketing Association] 2015
4 저널기사 Harmful Effects of Mental Imagery and Customer Orientation During New Product Screening 미리보기
DeRosia, Eric D.; Elder, Ryan S. American Marketing Association] 2019
5 저널기사 Harmful Upward Line Extensions: Can the Launch of Premium Products Result in Competitive Disadvantages? 미리보기
Caldieraro, Fabio; Kao, Ling-Jing; Cunha, Marcus American Marketing Association 2015
6 저널기사 Harvesting Brand Information from Social Tags 미리보기
Nam, Hyoryung; Joshi, Yogesh V.; Kannan, P. K. American Marketing Association 2017
7 저널기사 Have We Progressed Marketing Knowledge? A Meta-Meta-Analysis of Effect Sizes in Marketing Research 미리보기
Eisend, Martin American Marketing Association 2015
8 저널기사 Having Control Over and Above Situations: The Influence of Elevated Viewpoints on Risk Taking 미리보기
Jami, Ata American Marketing Association] 2019
9 저널기사 Having Versus Consuming: Failure to Estimate Usage Frequency Makes Consumers Prefer Multifeature Products 미리보기
Goodman, J.K.; Irmak, C. American Marketing Association] 2013
10 저널기사 Health Creates Wealth? The Use of Nutrition Claims and Firm Financial Performance 미리보기
Cao, Zixia; Yan, Ruiliang American Marketing Association 2016
11 저널기사 Healthful Food Decision Making in Response to Traffic Light Color-Coded Nutrition Labeling 미리보기
Koenigstorfer, J.; Groeppel-Klein, A.; Kamm, F. American Marketing Association 2014
12 저널기사 Healthy Choice: The Effect of Simplified Point-of-Sale Nutritional Information on Consumer Food Choice Behavior 미리보기
Nikolova, Hristina Dzhogleva; Inman, J. Jeffrey American Marketing Association] 2015
13 저널기사 Healthy Through Presence or Absence, Nature or Science? A Framework for Understanding Front-of-Package Food Claims 미리보기
André, Quentin; Chandon, Pierre; Haws, Kelly American Marketing Association 2019
14 저널기사 HIRING THE RESEARCHERS OF TOMORROW Recruiting, developing and nurturing data scientists 미리보기
Terhanian, G. American Marketing Association 2013
15 저널기사 Hold the Salt! Effects of Sodium Information Provision, Sodium Content, and Hypertension on Perceived Cardiovascular Disease Risk and Purchase Intentions 미리보기
Howlett, E.; Burton, S.; Tangari, A.H.; Bui, M. American Marketing Association 2012
16 저널기사 Homogeneous Contracts for Heterogeneous Agents: Aligning Sales Force Composition and Compensation 미리보기
Daljord, Øystein; Misra, Sanjog; Nair, Harikesh S. American Marketing Association] 2016
17 저널기사 How and When Does Customer Orientation Influence Frontline Employee Job Outcomes? A Meta-Analytic Evaluation 미리보기
Zablah, A.R.; Franke, G.R.; Brown, T.J.; Bartholomew, D.E. American Marketing Association 2012
18 저널기사 How and Why the Collaborative Consumption of Food Leads to Overpurchasing, Overconsumption, and Waste 미리보기
Parker, Jeffrey R.; Umashankar, Nita; Schleicher, Martin G. American Marketing Association 2019
19 저널기사 How Attribute Quantity Influences Option Choice 미리보기
Sela, A.; Berger, J. American Marketing Association] 2012
20 저널기사 How Business Customers Judge Solutions: Solution Quality and Value in Use 미리보기
Macdonald, Emma K.; Kleinaltenkamp, Michael; Wilson, Hugh N. American Marketing Association 2016
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