| 1 |
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Health Marketing: How Consumers Cope
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Bolton, L. E.
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Association for Consumer Research
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2007
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| 2 |
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Heuristic and Systematic Information Processing when Valuating Multiple Gains and Losses
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Schaffner, D.; Herrmann, A.
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Association for Consumer Research
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2007
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| 3 |
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Hey, What Gives? The Effects of Altruistic Versus Egoistic Charity Appeals on Donation Intentions
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Peloza, J.; White, K.
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Association for Consumer Research
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2007
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| 4 |
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HOOLIGAN'S HOLIDAY: Rethinking Deviant Consumer Behavior and Marketing
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Fowler, A. R.
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Association for Consumer Research
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2007
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| 5 |
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"Hopelessly Devoted to You"-Towards an Extended Conceptualization of Consumer Devotion
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Pichler, E. A.; Hemetsberger, A.
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Association for Consumer Research
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2007
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| 6 |
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How and When Alphanumeric and Suggestive Brand Names Affect Consumer Preferences
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Gunasti, K.; Ross, W. T.
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Association for Consumer Research
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2007
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| 7 |
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How Consumers Are Affected by the Framing of Numerical Information
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Kwong, J. Y. Y.; Wong, K. F. E.
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Association for Consumer Research
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2007
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| 8 |
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How Consumers Evaluate the Quality of Purchase Decisions
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Kruger, J.; Haubl, G.
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Association for Consumer Research
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2007
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| 9 |
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How Cue Congruity Affects Consumer Perceptions
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Roggeveen, A.; Grewal, D.
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Association for Consumer Research
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2007
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| 10 |
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How Do Consumers Categorize Websites?
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Krishen, A.; Nakamoto, K.; Kachroo, P.
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Association for Consumer Research
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2007
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| 11 |
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How Do Low-Price Guarantees Deter Consumer Price Search? The Effects of Branded Variants and Search Cost
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Ho, H.
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Association for Consumer Research
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2007
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| 12 |
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How Long Does it Seem? Advancing the Understanding of Past and Future Time Perception
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LeBoeuf, R. A.
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Association for Consumer Research
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2007
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| 13 |
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Hungry for Money: The Desire for Caloric Resources Increases The Desire for Financial Resources and Vice Versa
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Briers, B.; Pandelaere, M.; Dewitte, S.; Warlop, L.
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Association for Consumer Research
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2007
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