| 1 |
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Hard-Core Members' of Consumption-Oriented Subcultures Enactment of Identity: The Sacred Consumption of Two Subcultures
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Chalmers, T.D.; Arthur, D.
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Association for Consumer Research
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2008
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| 2 |
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Having vs. Doing: Materialism, Experientialism, and the Experience of Materiality
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Weinberger, M.F.; Wallendorf, M.
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Association for Consumer Research
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2008
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| 3 |
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Health Communication and Consumer Action: Promise and Pitfalls
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Moorman, C.; Luce, M.F.
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Association for Consumer Research
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2008
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| 4 |
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Health Marketing: Understanding Consumer Response to Risk and Remedy Messages
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Bolton, L.E.
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Association for Consumer Research
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2008
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| 5 |
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Heard but Not Seen: A Teenage Centric Approach to Music Consumption Research
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Nuttall, P.; Tinson, J.
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Association for Consumer Research
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2008
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| 6 |
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Homo Consumicus: Emerging Research in Evolutionary Consumer Behavior
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Mead, N.L.; Griskevicius, V.
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Association for Consumer Research
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2008
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| 7 |
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How Argument Structure Biases Acceptance of Advertising Claims: Explaining Deviations from Logical Reasoning in Terms of Subjective Probabilities
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Areni, C.S.
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Association for Consumer Research
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2008
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| 8 |
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How Brands Enchant: Insights from Observing Community Driven Brand Creation
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Fuller, J.; Luedicke, M.K.; Jawecki, G.
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Association for Consumer Research
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2008
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| 9 |
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How Embarrassing: An Examination of the Sources of Consumer Embarrassment and the Role of Self-Awareness
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Kumar, R.
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Association for Consumer Research
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2008
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| 10 |
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How Media and Advertising Jointly Affect Ad Effectiveness
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Wang, J.; Calder, B.
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Association for Consumer Research
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2008
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| 11 |
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How Personal Are Consumer Brand Evaluations? Disentangling the Role of Personal and Extrapersonal Associations in Consumer Judgments
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Czellar, S.; Luna, D.; Voyer, B.; Schwob, A.
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Association for Consumer Research
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2008
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| 12 |
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How Self-View and Type of Processing Affect Context Effects Produced by Viewing Products on Various Display Table Surfaces
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Zhu, R.; Meyers-Levy, J.
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Association for Consumer Research
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2008
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| 13 |
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How Stock Prices Influence Investment Behavior
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Grant, S.J.
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Association for Consumer Research
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2008
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| 14 |
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How Third-party Organization (TPO) Endorsement Advertising Works: Do Consumers Perceive TPO Endorsement As Signals of Quality?
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Feng, J.; Wang, K.-Y.; Peracchio, L.A.
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Association for Consumer Research
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2008
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| 15 |
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The Hungry Ghost Dinner and Auction: Real-World Auction, Other-World Meanings
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Tambyah, S.K.
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Association for Consumer Research
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2008
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