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Hold the Salt! Effects of Sodium Information Provision, Sodium Content, and Hypertension on Perceived Cardiovascular Disease Risk and Purchase Intentions
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Howlett, E.; Burton, S.; Tangari, A.H.; Bui, M.
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American Marketing Association
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2012
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| 2 |
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How and When Does Customer Orientation Influence Frontline Employee Job Outcomes? A Meta-Analytic Evaluation
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Zablah, A.R.; Franke, G.R.; Brown, T.J.; Bartholomew, D.E.
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American Marketing Association
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2012
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| 3 |
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How Attribute Quantity Influences Option Choice
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Sela, A.; Berger, J.
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American Marketing Association]
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2012
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| 4 |
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How Can Stressed Employees Deliver Better Customer Service? The Underlying Self-Regulation Depletion Mechanism
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Chan, K.W.; Wan, E.W.
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American Marketing Association
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2012
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| 5 |
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How Disgust Enhances the Effectiveness of Fear Appeals
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Morales, A.C.; Wu, E.C.; Fitzsimons, G.J.
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American Marketing Association]
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2012
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| 6 |
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How Doppelganger Brand Images Influence the Market Creation Process: Longitudinal Insights from the Rise of Botox Cosmetic
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Giesler, M.
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American Marketing Association
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2012
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| 7 |
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How to activate a brand internally
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Marshall, J.; Mayer, D.
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American Marketing Association
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2012
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| 8 |
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How to Organize Pricing? Vertical Delegation and Horizontal Dispersion of Pricing Authority
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Homburg, C.; Jensen, O.; Hahn, A.
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American Marketing Association
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2012
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| 9 |
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How to Think, Not What to Think
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Wyner, G.
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American Marketing Association
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2012
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