| 1 |
|
How Emotional Tugs Trump Rational Pushes: The Time Has Come to Abandon a 100-Year-Old Advertising Model
|
Wood, O.
|
World Advertising Research Center Ltd.
|
2012
|
|
|
|
| 2 |
|
How Much Is Too Much? The Collective Impact of Repetition and Position in Multi-Segment Sports Broadcast
|
Jeong, Y.; Tran, H.; Zhao, X.
|
World Advertising Research Center Ltd.
|
2012
|
|
|
|
| 3 |
|
How Validation Can Trump Digital Waste and Generate Value across the Digital Advertising Ecosystem
|
Abraham, L.B.; Hunter, A.; Vollman, A.
|
World Advertising Research Center Ltd.
|
2012
|
|
|
|
| 4 |
|
The Hand, the Bill... or Both? The Role of Credibility in Handbill Acceptance
|
Prendergast, G.P.; Wai, K.T.; Cheung, W.Y.
|
World Advertising Research Center Ltd.
|
2012
|
|
|
|
| 5 |
|
The High Stakes of Sweepstakes: Too Much of a Good Thing Can Demotivate Digital Consumers
|
Wilcox, C.; Woodside, A.G.
|
World Advertising Research Center Ltd.
|
2012
|
|
|
|
