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Having Versus Consuming: Failure to Estimate Usage Frequency Makes Consumers Prefer Multifeature Products
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Goodman, J.K.; Irmak, C.
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American Marketing Association]
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2013
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| 2 |
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HIRING THE RESEARCHERS OF TOMORROW Recruiting, developing and nurturing data scientists
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Terhanian, G.
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American Marketing Association
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2013
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| 3 |
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How Images of Other Consumers Influence Subsequent Taste Perceptions
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Poor, M.; Duhachek, A.; Krishnan, H.S.
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American Marketing Association
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2013
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| 4 |
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How Time Horizon Perceptions and Relationship Deficits Affect Impulsive Consumption
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Sinha, J.; Wang, J.
|
American Marketing Association]
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2013
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| 5 |
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How Variety-Seeking Versus Inertial Tendency Influences the Effectiveness of Immediate Versus Delayed Promotions
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Kim, H.
|
American Marketing Association]
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2013
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| 6 |
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The Hesitant Hai Gui: Return-Migration Preferences of U.S.-Educated Chinese Scientists and Engineers
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Zeithammer, R.; Kellogg, R.P.
|
American Marketing Association]
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2013
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