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제한항목: 2014; Sloan Management Review Association, MIT Sloan School of Management

서명: How Strategic Is Your Board? Many corporate boards lack clarity about their role in strategy. A structured assessment of the board's strategic responsibilities - and how these should evolve if the company's competitive context shifts - can change that
저자: Cossin, D.; Metayer, E.
발행처: Sloan Management Review Association, MIT Sloan School of Management
원문제공시작년: 2014
자료유형: 저널기사 원문복사 신청
원문제공마감년

서명: How to Win in an Omnichannel World Retail customers are now ``omnichannel'' in their outlook and behavior - they use both online and offline retail channels readily. To thrive in this new environment, retailers of all types should reexamine their strategies for delivering information and products to customers
저자: Bell, D.R.; Gallino, S.; Moreno, A.
발행처: Sloan Management Review Association, MIT Sloan School of Management
원문제공시작년: 2014
자료유형: 저널기사 원문복사 신청
원문제공마감년

서명: The High Price of Customer Satisfaction Managers often assume that improving customer satisfaction and financial performance go hand in hand. The reality, however, is much more complex
저자: Keiningham, T.; Gupta, S.; Aksoy, L.; Buoye, A.
발행처: Sloan Management Review Association, MIT Sloan School of Management
원문제공시작년: 2014
자료유형: 저널기사 원문복사 신청
원문제공마감년

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