| 1 |
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Head in the Clouds? Beyond Employment in the Creative Services Industry
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Stubbs, J.
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World Advertising Research Center Ltd
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2014
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| 2 |
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How Contagious Is Your Viral Marketing Campaign? A Mathematical Model for Assessing Campaign Performance
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Ewing, M.T.; Stewart, D.B.; Mather, D.R.; Newton, J.D.
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World Advertising Research Center Ltd
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2014
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| 3 |
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How Corporate Cultures Drive Advertising and Promotion Budgets: Best Practices Combine Heuristics and Algorithmic Tools
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West, D.; Ford, J.B.; Farris, P.W.
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World Advertising Research Center Ltd
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2014
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| 4 |
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How Digital Conversations Reinforce Super Bowl Advertising: The Power of Earned Media Drives Television Engagement
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Spotts, H.E.; Purvis, S.C.; Patnaik, S.
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World Advertising Research Center Ltd
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2014
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| 5 |
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How Does Earned Media Work in Advertising?
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Precourt, G.
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World Advertising Research Center Ltd
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2014
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| 6 |
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How to Advertise and Build Brand Knowledge Globally: Comparing Television Advertising Appeals across Developed and Emerging Economies
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Zarantonello, L.; Schmitt, B.H.; Jedidi, K.
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World Advertising Research Center Ltd
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2014
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