| 1 |
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Harbingers of Failure
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Anderson, Eric; Lin, Song; Simester, Duncan; Tucker, Catherine
|
American Marketing Association]
|
2015
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| 2 |
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Harmful Upward Line Extensions: Can the Launch of Premium Products Result in Competitive Disadvantages?
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Caldieraro, Fabio; Kao, Ling-Jing; Cunha, Marcus
|
American Marketing Association
|
2015
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| 3 |
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Have We Progressed Marketing Knowledge? A Meta-Meta-Analysis of Effect Sizes in Marketing Research
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Eisend, Martin
|
American Marketing Association
|
2015
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| 4 |
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Healthy Choice: The Effect of Simplified Point-of-Sale Nutritional Information on Consumer Food Choice Behavior
|
Nikolova, Hristina Dzhogleva; Inman, J. Jeffrey
|
American Marketing Association]
|
2015
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| 5 |
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How Kinetic Property Shapes Novelty Perceptions
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Kim, Junghan; Lakshmanan, Arun
|
American Marketing Association
|
2015
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| 6 |
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How to Combat the Unhealthy = Tasty Intuition: The Influencing Role of Health Consciousness
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Mai, Robert; Hoffmann, Stefan
|
American Marketing Association
|
2015
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| 7 |
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The Handmade Effect: What's Love Got to Do with It?
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Fuchs, Christoph; Schreier, Martin; van Osselaer, Stijn M. J.
|
American Marketing Association
|
2015
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