| 1 |
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Harvesting Brand Information from Social Tags
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Nam, Hyoryung; Joshi, Yogesh V.; Kannan, P. K.
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American Marketing Association
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2017
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| 2 |
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How Does Local—Global Identity Affect Price Sensitivity?
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Gao, Huachao; Zhang, Yinlong; Mittal, Vikas
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American Marketing Association
|
2017
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| 3 |
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How Does Team Composition Affect Effort in Contests? A Theoretical and Experimental Analysis
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Chen, Hua; Lim, Noah
|
American Marketing Association]
|
2017
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| 4 |
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How Language Shapes Word of Mouth's Impact
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Packard, Grant; Berger, Jonah
|
American Marketing Association]
|
2017
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| 5 |
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How to Separate the Wheat from the Chaff: Improved Variable Selection for New Customer Acquisition
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Tillmanns, Sebastian; Hofstede, Frenkel Ter; Krafft, Manfred; Goetz, Oliver
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American Marketing Association
|
2017
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| 6 |
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How Well Does Consumer-Based Brand Equity Align with Sales-Based Brand Equity and Marketing-Mix Response?
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Datta, Hannes; Ailawadi, Kusum L.; van Heerde, Harald J.
|
American Marketing Association
|
2017
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