| 1 |
|
Hands Off My Brand! The Financial Consequences of Protecting Brands Through Trademark Infringement Lawsuits
|
Ertekin, Larisa; Sorescu, Alina; Houston, Mark B.
|
American Marketing Association
|
2018
|
|
|
|
| 2 |
|
How Consumers' Political Ideology and Status-Maintenance Goals Interact to Shape Their Desire for Luxury Goods
|
Kim, Jeehye Christine; Park, Brian; Dubois, David
|
American Marketing Association
|
2018
|
|
|
|
| 3 |
|
How Customer Referral Programs Turn Social Capital into Economic Capital
|
Van den Bulte, Christophe; Bayer, Emanuel; Skiera, Bernd; Schmitt, Philipp
|
American Marketing Association]
|
2018
|
|
|
|
| 4 |
|
How Deviations from Performance Norms Impact Charitable Donations
|
Allen, Alexis M.; Eilert, Meike; Peloza, John
|
American Marketing Association]
|
2018
|
|
|
|
| 5 |
|
How Do Specialized Personal Incentives Enhance Sales Performance? The Benefits of Steady Sales Growth
|
Patil, Ashutosh; Syam, Niladri
|
American Marketing Association
|
2018
|
|
|
|
| 6 |
|
How Encouraging Niceness Can Incentivize Nastiness: An Unintended Consequence of Advertising Reform
|
Jung, Minah H.; Critcher, Clayton R.
|
American Marketing Association]
|
2018
|
|
|
|
| 7 |
|
How Evaluations of Multiple Percentage Price Changes Are Influenced by Presentation Mode and Percentage Ordering: The Role of Anchoring and Surprise
|
Davis, Derick F.; Bagchi, Rajesh
|
American Marketing Association]
|
2018
|
|
|
|
| 8 |
|
How Liberals and Conservatives Respond to Equality-Based and Proportionality-Based Rewards in Charity Advertising
|
Lee, Younghwa; Yoon, Sukki; Lee, Young Woo; Royne, Marla B.
|
American Marketing Association
|
2018
|
|
|
|
