| 1 |
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Harmful Effects of Mental Imagery and Customer Orientation During New Product Screening
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DeRosia, Eric D.; Elder, Ryan S.
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American Marketing Association]
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2019
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| 2 |
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Having Control Over and Above Situations: The Influence of Elevated Viewpoints on Risk Taking
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Jami, Ata
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American Marketing Association]
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2019
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| 3 |
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Healthy Through Presence or Absence, Nature or Science? A Framework for Understanding Front-of-Package Food Claims
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André, Quentin; Chandon, Pierre; Haws, Kelly
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American Marketing Association
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2019
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| 4 |
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How and Why the Collaborative Consumption of Food Leads to Overpurchasing, Overconsumption, and Waste
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Parker, Jeffrey R.; Umashankar, Nita; Schleicher, Martin G.
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American Marketing Association
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2019
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| 5 |
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How Does Consumers' Local or Global Identity Influence Price—Perceived Quality Associations? The Role of Perceived Quality Variance
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Yang, Zhiyong; Sun, Sijie; Lalwani, Ashok K.; Janakiraman, Narayan
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American Marketing Association
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2019
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| 6 |
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How Should Firms Manage Excessive Product Use? A Continuous-Time Demand Model to Test Reward Schedules, Notifications, and Time Limits
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Nevskaya, Yulia; Albuquerque, Paulo
|
American Marketing Association]
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2019
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| 7 |
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How to SHIFT Consumer Behaviors to be More Sustainable: A Literature Review and Guiding Framework
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White, Katherine; Habib, Rishad; Hardisty, David J.
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American Marketing Association
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2019
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| 8 |
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Hunger and Food Well-Being: Advancing Research and Practice
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Bublitz, Melissa G.; Hansen, Jonathan; Peracchio, Laura A.; Tussler, Sherrie
|
American Marketing Association
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2019
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