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HOW TEMPORARY ASSIGNMENTS BOOST INNOVATION
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How the 1990s created a group of thinkers obsessed with cancel culture
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How the Biggest Names in Business Took on Health Care—and Lost
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How the Brand–Endorser Origin Shapes Brand Attitudes and Purchase IntentionsAssessing Ethnocentric versus Xenocentric Mindsets And Their Impact on Messaging Persuasion
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How the Next Generation of CPAs Can Restore the Public Trust: A Panel Discussion on Fraud, Technology, and Audit Quality.
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How the pandemic created a divide between working agency parents and non-parents: McKinney study finds that non-parents are a lot more sympathetic with parents than the other way around
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How thought leaders resurrected the myth of a carefree prehistoric lifestyle
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How to Boost the Payoff from Innovation While Shrinking its Destructive Side Effects
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How to create a Super Bowl ad worth $6.5 million: Big Game experts from top shops share their 12 tips on how to cut through the noise in Super Bowl LVI
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How to Design Electricity Markets in the Age of Fluctuating Renewable Energy?
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How to easily facilitate consumers’ mental simulation through advertising: the effectiveness of self-referencing image dynamics on purchase intention
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