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서명 저자 발행처 원문제공시작년 수록
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21 저널기사 How Buyers Perceive Savings in a Bundle Price: An Examination of a Bundle's Transaction Value 미리보기
Yadav, M. S. AMERICAN MARKETING ASSOCIATION 1993
22 저널기사 How Can Stressed Employees Deliver Better Customer Service? The Underlying Self-Regulation Depletion Mechanism 미리보기
Chan, K.W.; Wan, E.W. American Marketing Association 2012
23 저널기사 How Consumers Allocate Their Time When Searching for Information 미리보기
Hauser, J. R. AMERICAN MARKETING ASSOCIATION 1993
24 저널기사 How Consumers' Political Ideology and Status-Maintenance Goals Interact to Shape Their Desire for Luxury Goods 미리보기
Kim, Jeehye Christine; Park, Brian; Dubois, David American Marketing Association 2018
25 저널기사 How Customer Referral Programs Turn Social Capital into Economic Capital 미리보기
Van den Bulte, Christophe; Bayer, Emanuel; Skiera, Bernd; Schmitt, Philipp American Marketing Association] 2018
26 저널기사 How Deviations from Performance Norms Impact Charitable Donations 미리보기
Allen, Alexis M.; Eilert, Meike; Peloza, John American Marketing Association] 2018
27 저널기사 How Disgust Enhances the Effectiveness of Fear Appeals 미리보기
Morales, A.C.; Wu, E.C.; Fitzsimons, G.J. American Marketing Association] 2012
28 저널기사 How Does Consumers' Local or Global Identity Influence Price—Perceived Quality Associations? The Role of Perceived Quality Variance 미리보기
Yang, Zhiyong; Sun, Sijie; Lalwani, Ashok K.; Janakiraman, Narayan American Marketing Association 2019
29 저널기사 How Does Local—Global Identity Affect Price Sensitivity? 미리보기
Gao, Huachao; Zhang, Yinlong; Mittal, Vikas American Marketing Association 2017
30 저널기사 How Does Team Composition Affect Effort in Contests? A Theoretical and Experimental Analysis 미리보기
Chen, Hua; Lim, Noah American Marketing Association] 2017
31 저널기사 How Doppelganger Brand Images Influence the Market Creation Process: Longitudinal Insights from the Rise of Botox Cosmetic 미리보기
Giesler, M. American Marketing Association 2012
32 저널기사 How Do Specialized Personal Incentives Enhance Sales Performance? The Benefits of Steady Sales Growth 미리보기
Patil, Ashutosh; Syam, Niladri American Marketing Association 2018
33 저널기사 How Encouraging Niceness Can Incentivize Nastiness: An Unintended Consequence of Advertising Reform 미리보기
Jung, Minah H.; Critcher, Clayton R. American Marketing Association] 2018
34 저널기사 How Evaluations of Multiple Percentage Price Changes Are Influenced by Presentation Mode and Percentage Ordering: The Role of Anchoring and Surprise 미리보기
Davis, Derick F.; Bagchi, Rajesh American Marketing Association] 2018
35 저널기사 How Experience Variety Shapes Postpurchase Product Evaluation 미리보기
Etkin, Jordan; Sela, Aner American Marketing Association] 2016
36 저널기사 How Graphic Visual Health Warnings Affect Young Smokers' Thoughts of Quitting 미리보기
Andrews, J.C.; Netemeyer, R.G.; Kees, J.; Burton, S. American Marketing Association] 2014
37 저널기사 How Images of Other Consumers Influence Subsequent Taste Perceptions 미리보기
Poor, M.; Duhachek, A.; Krishnan, H.S. American Marketing Association 2013
38 저널기사 How Kinetic Property Shapes Novelty Perceptions 미리보기
Kim, Junghan; Lakshmanan, Arun American Marketing Association 2015
39 저널기사 How Language Shapes Word of Mouth's Impact 미리보기
Packard, Grant; Berger, Jonah American Marketing Association] 2017
40 저널기사 How Liberals and Conservatives Respond to Equality-Based and Proportionality-Based Rewards in Charity Advertising 미리보기
Lee, Younghwa; Yoon, Sukki; Lee, Young Woo; Royne, Marla B. American Marketing Association 2018
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