| 1 |
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Halo (Spillover) Effects in Social Media: Do Product Recalls of One Brand Hurt or Help Rival Brands?
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Borah, Abhishek; Tellis, Gerard J.
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American Marketing Association]
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2016
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| 2 |
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Hands Off My Brand! The Financial Consequences of Protecting Brands Through Trademark Infringement Lawsuits
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Ertekin, Larisa; Sorescu, Alina; Houston, Mark B.
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American Marketing Association
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2018
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| 3 |
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Harbingers of Failure
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Anderson, Eric; Lin, Song; Simester, Duncan; Tucker, Catherine
|
American Marketing Association]
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2015
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| 4 |
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Harmful Effects of Mental Imagery and Customer Orientation During New Product Screening
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DeRosia, Eric D.; Elder, Ryan S.
|
American Marketing Association]
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2019
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| 5 |
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Harmful Upward Line Extensions: Can the Launch of Premium Products Result in Competitive Disadvantages?
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Caldieraro, Fabio; Kao, Ling-Jing; Cunha, Marcus
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American Marketing Association
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2015
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| 6 |
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Harvesting Brand Information from Social Tags
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Nam, Hyoryung; Joshi, Yogesh V.; Kannan, P. K.
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American Marketing Association
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2017
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| 7 |
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Have We Progressed Marketing Knowledge? A Meta-Meta-Analysis of Effect Sizes in Marketing Research
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Eisend, Martin
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American Marketing Association
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2015
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| 8 |
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Having Control Over and Above Situations: The Influence of Elevated Viewpoints on Risk Taking
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Jami, Ata
|
American Marketing Association]
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2019
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| 9 |
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Having Versus Consuming: Failure to Estimate Usage Frequency Makes Consumers Prefer Multifeature Products
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Goodman, J.K.; Irmak, C.
|
American Marketing Association]
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2013
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| 10 |
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Health Creates Wealth? The Use of Nutrition Claims and Firm Financial Performance
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Cao, Zixia; Yan, Ruiliang
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American Marketing Association
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2016
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| 11 |
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Healthful Food Decision Making in Response to Traffic Light Color-Coded Nutrition Labeling
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Koenigstorfer, J.; Groeppel-Klein, A.; Kamm, F.
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American Marketing Association
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2014
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| 12 |
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Healthy Choice: The Effect of Simplified Point-of-Sale Nutritional Information on Consumer Food Choice Behavior
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Nikolova, Hristina Dzhogleva; Inman, J. Jeffrey
|
American Marketing Association]
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2015
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| 13 |
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Healthy Through Presence or Absence, Nature or Science? A Framework for Understanding Front-of-Package Food Claims
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André, Quentin; Chandon, Pierre; Haws, Kelly
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American Marketing Association
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2019
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| 14 |
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HIRING THE RESEARCHERS OF TOMORROW Recruiting, developing and nurturing data scientists
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Terhanian, G.
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American Marketing Association
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2013
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| 15 |
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Hold the Salt! Effects of Sodium Information Provision, Sodium Content, and Hypertension on Perceived Cardiovascular Disease Risk and Purchase Intentions
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Howlett, E.; Burton, S.; Tangari, A.H.; Bui, M.
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American Marketing Association
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2012
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| 16 |
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Homogeneous Contracts for Heterogeneous Agents: Aligning Sales Force Composition and Compensation
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Daljord, Øystein; Misra, Sanjog; Nair, Harikesh S.
|
American Marketing Association]
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2016
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| 17 |
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How and When Does Customer Orientation Influence Frontline Employee Job Outcomes? A Meta-Analytic Evaluation
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Zablah, A.R.; Franke, G.R.; Brown, T.J.; Bartholomew, D.E.
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American Marketing Association
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2012
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| 18 |
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How and Why the Collaborative Consumption of Food Leads to Overpurchasing, Overconsumption, and Waste
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Parker, Jeffrey R.; Umashankar, Nita; Schleicher, Martin G.
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American Marketing Association
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2019
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| 19 |
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How Attribute Quantity Influences Option Choice
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Sela, A.; Berger, J.
|
American Marketing Association]
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2012
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| 20 |
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How Business Customers Judge Solutions: Solution Quality and Value in Use
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Macdonald, Emma K.; Kleinaltenkamp, Michael; Wilson, Hugh N.
|
American Marketing Association
|
2016
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