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유형		 서명 저자 발행처 원문제공시작년 수록
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41 저널기사 Hey, What Gives? The Effects of Altruistic Versus Egoistic Charity Appeals on Donation Intentions 미리보기
Peloza, J.; White, K. Association for Consumer Research 2007
42 저널기사 Hidden in the Darkness: The Role of Dark versus Bright Sensory Cues in Consumer Decision Making 미리보기
Zhang, K. Association for Consumer Research 2013
43 저널기사 Hide or Seek: Factors Influencing Ambiguity Aversion versus Ambiguity Preference 미리보기
West, P. M.; Broniarczyk, S. M. Association for Consumer Research 1996
44 저널기사 Hide or Seek: Factors Influencing Ambiguity A version versus Ambiguity Preference 미리보기
West, P. M. ASSOCIATION FOR CONSUMER RESEARCH 1997
45 저널기사 Hiding Guilt 미리보기
Anthony, C.I.; Cowley, E.; Pandelaere, M. Association for Consumer Research 2012
46 저널기사 Hiding in Plain Sight: `Secret' Anorexia Nervosa Communities on YouTube™ 미리보기
Veer, E. Association for Consumer Research 2012
47 저널기사 High-Intensity Comparative Advertising: Differences Between Hedonic and Utilitarian Appeals 미리보기
Viana, D. A.; Hamilton, R. Association for Consumer Research 2003
48 저널기사 "Hi, I'm a Compulsive Buyer:" A Content Analysis of Themes from Testimonial Telephone Calls at QVC 미리보기
Ridgway, N. M.; Kukar-Kinney, M. Association for Consumer Research 2005
49 저널기사 HLM: Hierarchical Linear Models 미리보기
Iacobucci, D.; Henderson, G.; Duhachek, A.; Oakley, J.; Hoeffler, S.; Posavac, S.; Botti, S.; Burson, K.A.; Aggarwal, P. Association for Consumer Research 2009
50 저널기사 HLM: Hierarchical Linear Models 미리보기
Iacobucci, D.; Henderson, G.; Duhachek, A.; Oakley, J.; Hoeffler, S.; Posavac, S.; Botti, S.; Burson, K.A.; Aggarwal, P. Association for Consumer Research 2009
51 저널기사 Holistic Versus Digital Models of Multi-Digit Numerical Comparison 미리보기
Thomas, M.; Morwitz, V. Association for Consumer Research 2005
52 저널기사 Homo Consumicus: Emerging Research in Evolutionary Consumer Behavior 미리보기
Mead, N.L.; Griskevicius, V. Association for Consumer Research 2008
53 저널기사 HOOLIGAN'S HOLIDAY: Rethinking Deviant Consumer Behavior and Marketing 미리보기
Fowler, A. R. Association for Consumer Research 2007
54 저널기사 "Hopelessly Devoted to You"-Towards an Extended Conceptualization of Consumer Devotion 미리보기
Pichler, E. A.; Hemetsberger, A. Association for Consumer Research 2007
55 저널기사 Hopelessly Devoted? Word-of-Mouth and Diagnosticity in a Stable Preference Context 미리보기
Pyle, M.; Dacin, P.; Pancer, E. Association for Consumer Research 2012
56 저널기사 Hospice Voices: Attitudes About Physician Assisted Suicide 미리보기
Micken, K. S.; Goldstein-Shirley, J. Association for Consumer Research 2001
57 저널기사 Hot Stimuli and Arousal: Implications for Temporal Orientation, Trial and Price 미리보기
Duff, B.; Faber, R. Association for Consumer Research 2009
58 저널기사 Hot Stimuli and Arousal: Implications for Temporal Orientation, Trial and Price 미리보기
Duff, B.; Faber, R. Association for Consumer Research 2009
59 저널기사 How a Consumption Failure Influences an Observing Customer's Attribution and Perceived Service Quality: The Role of Regulatory Focus 미리보기
Chan, E.K.Y.; Su, L.; Wan, L.C. Association for Consumer Research 2009
60 저널기사 How a Consumption Failure Influences an Observing Customer's Attribution and Perceived Service Quality: The Role of Regulatory Focus 미리보기
Chan, E.K.Y.; Su, L.; Wan, L.C. Association for Consumer Research 2009
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