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61 저널기사 How Affect Influences Choice: An Investigation of the Comparison Processes 미리보기
Yeung, C. W. M.; Qiu, C. Association for Consumer Research 2006
62 저널기사 How Affect Influences Choice: An Investigation of the Comparison Processes 미리보기
Yeung, C. W. M.; Qiu, C. Association for Consumer Research 2006
63 저널기사 How and When Alphanumeric and Suggestive Brand Names Affect Consumer Preferences 미리보기
Gunasti, K.; Ross, W. T. Association for Consumer Research 2007
64 저널기사 How and When Alpha-Numeric Brand Names Affect Consumer Preferences 미리보기
Gunasti, K.; Ross, W.T. Association for Consumer Research 2009
65 저널기사 How and When Alpha-Numeric Brand Names Affect Consumer Preferences 미리보기
Gunasti, K.; Ross, W.T. Association for Consumer Research 2009
66 저널기사 How Argument Structure Biases Acceptance of Advertising Claims: Explaining Deviations from Logical Reasoning in Terms of Subjective Probabilities 미리보기
Areni, C.S. Association for Consumer Research 2008
67 저널기사 How Asking ``Who Am I?'' Affects What You Buy: The Influence of Self-Discovery on Consumption 미리보기
Wu, E.; Cutright, K.; Fitzsimons, G. Association for Consumer Research 2012
68 저널기사 How Best to Get their Own Way? Children's Influence Strategies within Families 미리보기
Kerrane, B.; Hogg, M. Association for Consumer Research 2013
69 저널기사 How Brands Enchant: Insights from Observing Community Driven Brand Creation 미리보기
Fuller, J.; Luedicke, M.K.; Jawecki, G. Association for Consumer Research 2008
70 저널기사 How Children in Rural China Become Consumers 미리보기
Chan, K.; McNeal, J. U.; Phil, F. C. Association for Consumer Research 2005
71 저널기사 How Comparative Product Information Affects Consumers and Competition: The Effects of the Business Week and U.S. News & Worm Report Ratings 미리보기
Bloom, P. N.;Szykman, L. R. Association for Consumer Research 1997
72 저널기사 How Consumers Are Affected by the Framing of Numerical Information 미리보기
Kwong, J. Y. Y.; Wong, K. F. E. Association for Consumer Research 2007
73 저널기사 How Consumers Evaluate the Quality of Purchase Decisions 미리보기
Kruger, J.; Haubl, G. Association for Consumer Research 2007
74 저널기사 How Consumers Learn From and About Products: The Impact of Direct Experience 미리보기
Mooy, S. C.;Robben, H. S. J. Association for Consumer Research 1997
75 저널기사 How Consumers' Self-View Influences Their Goals, Information Processing, and Choices 미리보기
Hamilton, R. W.; Biehal, G. J. Association for Consumer Research 2005
76 저널기사 How Cue Congruity Affects Consumer Perceptions 미리보기
Roggeveen, A.; Grewal, D. Association for Consumer Research 2007
77 저널기사 How Do Ads Mean? New Directions in Cultural Advertising Research 미리보기
Holt, D. B. ASSOCIATION FOR CONSUMER RESEARCH 1997
78 저널기사 How Do Consumers and Managers Process Numeric Information? The Role of Numerical Cognition 미리보기
Thomas, M.; Morwitz, V. Association for Consumer Research 2005
79 저널기사 How Do Consumers Categorize Websites? 미리보기
Krishen, A.; Nakamoto, K.; Kachroo, P. Association for Consumer Research 2007
80 저널기사 How Do Consumers Interpret Market Leadership Claims in Direct-to-Consumer Advertising of Prescription Drugs? 미리보기
Mitra, A.; Swasy, J.; Aikin, K. Association for Consumer Research 2006
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