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81 저널기사 How Do Consumers Interpret Market Leadership Claims in Direct-to-Consumer Advertising of Prescription Drugs? 미리보기
Mitra, A.; Swasy, J.; Aikin, K. Association for Consumer Research 2006
82 저널기사 How Do Consumer Targets Perceive and Respond to Brand Agents in Persuasion Attempts? 미리보기
Wei, M.-L. Association for Consumer Research 2006
83 저널기사 How Do Consumer Targets Perceive and Respond to Brand Agents in Persuasion Attempts? 미리보기
Wei, M.-L. Association for Consumer Research 2006
84 저널기사 How Does Construal Level Influence Donations to Individuals and Organizations 미리보기
Ein-Gar, D.; Levontin, L. Association for Consumer Research 2012
85 저널기사 How Does Power Affect Evaluation of Brand Extensions? 미리보기
Kim, Y. Association for Consumer Research 2012
86 저널기사 How Does Prior Knowledge Influence Consumer Learning? A Study of Analogy & Categorization Effects 미리보기
Gregan-Paxton, J. Association for Consumer Research 2001
87 저널기사 How Does Skinny Sell? Body Size and Pricing Effects on Advertising Effectiveness and Body Esteem 미리보기
Polonsky, M.; Kareklas, I. Association for Consumer Research 2013
88 저널기사 How Does the Defensive Consumer Choose? 미리보기
Ashworth, L.; Wilson, A.; Darke, P. Association for Consumer Research 2009
89 저널기사 How Does the Defensive Consumer Choose? 미리보기
Ashworth, L.; Wilson, A.; Darke, P. Association for Consumer Research 2009
90 저널기사 How Do I Prefer Thee? Let the Task Decide for Me: Examining Task Effects and Consumer Preference Formation 미리보기
Carmon, Z. ASSOCIATION FOR CONSUMER RESEARCH 1997
91 저널기사 How Do Low-Price Guarantees Deter Consumer Price Search? The Effects of Branded Variants and Search Cost 미리보기
Ho, H. Association for Consumer Research 2007
92 저널기사 How Do We Memorize Prices? A Numerical Cognition Perspective 미리보기
Vanhuele, M.; Laurent, G.; Dreze, X.; Kenesei, Z. Association for Consumer Research 2005
93 저널기사 How Embarrassing: An Examination of the Sources of Consumer Embarrassment and the Role of Self-Awareness 미리보기
Kumar, R. Association for Consumer Research 2008
94 저널기사 How Far Do Feelings Go? How Attachments Influence Brand Extensions 미리보기
Fedorikhin, A.; Park, C. W.; Thomson, M. Association for Consumer Research 2006
95 저널기사 How Far Do Feelings Go? How Attachments Influence Brand Extensions 미리보기
Fedorikhin, A.; Park, C. W.; Thomson, M. Association for Consumer Research 2006
96 저널기사 How Goal-Based Labels Drive Choice and Choice Satisfaction 미리보기
Geskens, K.; Goedertier, F.; Weijters, B.; Geuens, M. Association for Consumer Research 2013
97 저널기사 How Goals Affect the Impact of Product Attributes on Product Evaluation: The Role of Attribute Ability, Goal Activation and Goal-Product Fit 미리보기
Xiao, N.; Ashworth, L. Association for Consumer Research 2012
98 저널기사 How Green is My Value: Exploring the Relationship Between Environmentalism and Materialism 미리보기
Banarjee, B. ASSOCIATION FOR CONSUMER RESEARCH 1994
99 저널기사 How Green is My Value: Exploring the Relationship Between Environmentalism and Materialism 미리보기
Banarjee, B.;McKeage, K. Association for Consumer Research 1993
100 저널기사 How ``Healthy Eating'' Packaging Cues Affect Purchasing and Consumption Behavior 미리보기
Deng, X.; Kahn, B.; Michalski, S. Association for Consumer Research 2013
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