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유형		 서명 저자 발행처 원문제공시작년 수록
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1 저널기사 A Holistic Approach to Countertrade Understanding countertrade requires a global and interactive perspective 미리보기
Fletcher, R. ELSEVIER SCIENCE PUBLISHING CO INC 1998
2 저널기사 Health-Care Financial Management in a Changing Environment 미리보기
Devine, K. ELSEVIER SCIENCE PUBLISHING CO INC 2000
3 저널기사 Hedonic Price Methods and the Structure of High-Technology Industrial Markets 미리보기
Baltas, G. ELSEVIER SCIENCE PUBLISHING CO INC 2001
4 저널기사 Heuristics and Rationality in Strategic Decision Making: An Exploratory Study 미리보기
Krabuanrat, K. ELSEVIER SCIENCE PUBLISHING CO INC 1998
5 저널기사 High-Tech Firms Must Get More Out of Their International Sales Efforts: An Exploration in Developing a Competitive Edge 미리보기
Coskun Samli, A. ELSEVIER SCIENCE PUBLISHING CO INC 1994
6 저널기사 High-Technology Buying in Low-Technology Environment The Issues in New Market Economies 미리보기
Djeflat, A. ELSEVIER SCIENCE PUBLISHING CO INC 1998
7 저널기사 How Accurate Are Salespersons' Perceptions of Their Customers? 미리보기
Sharma, A. ELSEVIER SCIENCE PUBLISHING CO INC 1994
8 저널기사 How Banks Apply Marketing Expertise to Develop New Derivatives 미리보기
Johne, F. A. ELSEVIER SCIENCE PUBLISHING CO INC 1996
9 저널기사 How Big Blue IBM Became Black and Blue 미리보기
Lichtenthal, J. D. ELSEVIER SCIENCE PUBLISHING CO INC 1993
10 저널기사 How Certain Firm-Specific Characteristics Affect the Accuracy and Dispersion of Analysts Forecasts A Latent Variables Approach 미리보기
Parkash, M. ELSEVIER SCIENCE PUBLISHING CO INC 1995
11 저널기사 How Consumers May Justify Inappropriate Behavior in Market Settings: An Application on the Techniques of Neutralization 미리보기
Strutton, D. ELSEVIER SCIENCE PUBLISHING CO INC 1994
12 저널기사 How critical is internal customer orientation to market orientation? 미리보기
Conduit, J. ELSEVIER SCIENCE PUBLISHING CO INC 2001
13 저널기사 How Industrial Distributors View Distributor-Supplier Partnership Arrangements 미리보기
Joseph, W. B. ELSEVIER SCIENCE PUBLISHING CO INC 1995
14 저널기사 How integrating industrial design in the product development process impacts on company performance 미리보기
Gemser, G. ELSEVIER SCIENCE PUBLISHING CO INC 2001
15 저널기사 How Motivation Moderates the Effects of Emotions on the Duration of Consumption 미리보기
Holbrook, M. B. ELSEVIER SCIENCE PUBLISHING CO INC 1998
16 저널기사 How prototypes can change your business 미리보기
Schrage, M. ELSEVIER SCIENCE PUBLISHING CO INC 2001
17 저널기사 How Relational Norms Affect Compliance in Industrial Buying 미리보기
Joshi, A. W. ELSEVIER SCIENCE PUBLISHING CO INC 1998
18 저널기사 How Salespeople Build Quality Relationships 미리보기
Boles, J. S. ELSEVIER SCIENCE PUBLISHING CO INC 2000
19 저널기사 How should companies interact in business networks? 미리보기
Hakansson, H. ELSEVIER SCIENCE PUBLISHING CO INC 2002
20 저널기사 How to (and Not to) Use Bureaucracy with Independent Distributors 미리보기
Boyle, B. A. ELSEVIER SCIENCE PUBLISHING CO INC 1994
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