| 41 |
|
HOW TO TEST YOUR ASSUMPTIONS
|
Fjeld, Jon
|
Sloan Management Review Association, MIT Sloan School of Management
|
2018
|
|
|
|
| 42 |
|
HOW TO USE ANALOGIES TO INTRODUCE NEW IDEAS
|
Bingham, C.B.; Kahl, S.J.
|
Sloan Management Review Association, MIT Sloan School of Management
|
2013
|
|
|
|
| 43 |
|
How to Win in an Omnichannel World Retail customers are now ``omnichannel'' in their outlook and behavior - they use both online and offline retail channels readily. To thrive in this new environment, retailers of all types should reexamine their strategies for delivering information and products to customers
|
Bell, D.R.; Gallino, S.; Moreno, A.
|
Sloan Management Review Association, MIT Sloan School of Management
|
2014
|
|
|
|
| 44 |
|
How Twitter Users Can Generate Better Ideas
|
Parise, Salvatore; Whelan, Eoin; Todd, Steve
|
Sloan Management Review Association, MIT Sloan School of Management
|
2015
|
|
|
|
| 45 |
|
How Useful Is the Theory of Disruptive Innovation? Few academic management theories have had as much influence in the business world as Clayton M. Christensen's theory of disruptive innovation. But how well does the theory describe what actually transpires in business?
|
King, Andrew A.; Baatartogtokh, Baljir
|
Sloan Management Review Association, MIT Sloan School of Management
|
2015
|
|
|
|
| 46 |
|
HOW YOU CAN HAVE MORE IMPACT AS A PEOPLE ANALYST
|
Massey, Cade
|
Sloan Management Review Association, MIT Sloan School of Management
|
2019
|
|
|
|
| 47 |
|
The Hard Truth About Business Model Innovation
|
Christensen, Clayton M.; Bartman, Thomas; Van Bever, Derek
|
Sloan Management Review Association, MIT Sloan School of Management
|
2016
|
|
|
|
| 48 |
|
THE HEAVY TOLL OF `ALWAYS ON' TECHNOLOGY
|
Rosen, Larry D.; Klotz, Frieda
|
Sloan Management Review Association, MIT Sloan School of Management
|
2017
|
|
|
|
| 49 |
|
THE HIDDEN SIDE EFFECTS OF RECOMMENDATION SYSTEMS
|
Adomavicius, Gediminas; Bockstedt, Jesse; Curley, Shawn P.; Zhang, Jingjing; Ransbotham, Sam
|
Sloan Management Review Association, MIT Sloan School of Management
|
2019
|
|
|
|
| 50 |
|
The High Price of Customer Satisfaction Managers often assume that improving customer satisfaction and financial performance go hand in hand. The reality, however, is much more complex
|
Keiningham, T.; Gupta, S.; Aksoy, L.; Buoye, A.
|
Sloan Management Review Association, MIT Sloan School of Management
|
2014
|
|
|
|
| 51 |
|
The Hybrid Trap: Why Most Efforts to Bridge Old and New Technology Miss the Mark Mature companies often lack the vision and resolve to fully commit to new technologies — even when consumers are ready for them. This leads companies to develop watered-down products with limited capabilities and leaves them exposed to upstart competitors
|
Suarez, Fernando F.; Utterback, James; Von Gruben, Paul; Kang, Hye Young
|
Sloan Management Review Association, MIT Sloan School of Management
|
2018
|
|
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기사
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