| 1 |
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Head in the Clouds? Beyond Employment in the Creative Services Industry
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Stubbs, J.
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World Advertising Research Center Ltd
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2014
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| 2 |
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How Contagious Is Your Viral Marketing Campaign? A Mathematical Model for Assessing Campaign Performance
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Ewing, M.T.; Stewart, D.B.; Mather, D.R.; Newton, J.D.
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World Advertising Research Center Ltd
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2014
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| 3 |
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How Corporate Cultures Drive Advertising and Promotion Budgets: Best Practices Combine Heuristics and Algorithmic Tools
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West, D.; Ford, J.B.; Farris, P.W.
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World Advertising Research Center Ltd
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2014
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| 4 |
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How Digital Conversations Reinforce Super Bowl Advertising: The Power of Earned Media Drives Television Engagement
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Spotts, H.E.; Purvis, S.C.; Patnaik, S.
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World Advertising Research Center Ltd
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2014
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| 5 |
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How Does Earned Media Work in Advertising?
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Precourt, G.
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World Advertising Research Center Ltd
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2014
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| 6 |
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How Emotional Tugs Trump Rational Pushes: The Time Has Come to Abandon a 100-Year-Old Advertising Model
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Wood, O.
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World Advertising Research Center Ltd.
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2012
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| 7 |
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How Healthy is Your Brand-Health Tracker? A Five-Point Checklist to Build Returns on a Critical Research Investment
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Romaniuk, J.
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World Advertising Research Center Ltd.
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2013
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| 8 |
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How Much Is Too Much? The Collective Impact of Repetition and Position in Multi-Segment Sports Broadcast
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Jeong, Y.; Tran, H.; Zhao, X.
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World Advertising Research Center Ltd.
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2012
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| 9 |
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How Strong is the Pull of the Past? Measuring Personal Nostalgia Evoked by Advertising
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Merchant, A.; LaTour, K.; Ford, J.B.; LaTour, M.S.
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World Advertising Research Center Ltd
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2013
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| 10 |
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How to Advertise and Build Brand Knowledge Globally: Comparing Television Advertising Appeals across Developed and Emerging Economies
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Zarantonello, L.; Schmitt, B.H.; Jedidi, K.
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World Advertising Research Center Ltd
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2014
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| 11 |
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How Validation Can Trump Digital Waste and Generate Value across the Digital Advertising Ecosystem
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Abraham, L.B.; Hunter, A.; Vollman, A.
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World Advertising Research Center Ltd.
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2012
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| 12 |
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The Hand, the Bill... or Both? The Role of Credibility in Handbill Acceptance
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Prendergast, G.P.; Wai, K.T.; Cheung, W.Y.
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World Advertising Research Center Ltd.
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2012
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| 13 |
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The High Stakes of Sweepstakes: Too Much of a Good Thing Can Demotivate Digital Consumers
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Wilcox, C.; Woodside, A.G.
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World Advertising Research Center Ltd.
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2012
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기사
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