| 1 |
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Identifying the factors that influence eWOM in SNSs: the case of Chile
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Farías, Pablo
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World advertising research center
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2017
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| 2 |
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Imagination matters: do consumers' imagery processing and self-regulatory goals affect the persuasiveness of metaphor in advertising?
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Lee, Seung Yun; Jung, Sunho; Jung, Han Young; Choi, Sung Tae; Oh, Sangdo
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World advertising research center
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2020
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| 3 |
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IMC in digitally-empowering contexts: the emerging role of negotiated brands
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Vollero, Agostino; Schultz, Don E.; Siano, Alfonso
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World advertising research center
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2019
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| 4 |
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IMC – an integrative review
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Tafesse, Wondwesen; Kitchen, Philip J.
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World advertising research center
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2017
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| 5 |
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Impact of flow on recognition of and attitudes toward in-game brand placements: brand congruence and placement prominence as moderators
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Vermeir, I.; Kasakova, S.; Tessitore, T.; Cauberghe, V.; Slabbinck, H.
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World advertising research center
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2014
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| 6 |
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Impact of flow on recognition of and attitudes towards in-game brand placements
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Vermeir, Iris; Kazakova, Snezhanka; Tessitore, Tina; Cauberghe, Verolien; Slabbinck, Hendrik
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World advertising research center
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2014
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| 7 |
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Impacts of advertisements that are unfriendly to women and men
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Van Hellemont, C.; Van den Bulck, H.
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World advertising research center
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2012
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| 8 |
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Increasing the impact of sponsorship on brands and reputation
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Chang, D.R.; Ko, E.
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World advertising research center
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2012
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| 9 |
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Indirect, so it is persuasive. But not for me: the role of metaphoric thinking tendency
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Bok, Sang Yong; Yeo, Junsang
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World advertising research center
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2019
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| 10 |
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Indirect, so it is persuasive. But not for me: the role of metaphoric thinking tendency
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Bok, Sang Yong; Yeo, Junsang
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World advertising research center
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2019
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| 11 |
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Influence of gender stereotypes on advertising offensiveness and attitude toward advertising in general
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Huhmann, Bruce A.; Limbu, Yam B.
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World advertising research center
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2016
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| 12 |
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Influences of motivations and lifestyles on intentions to use smartphone applications
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Kim, Juran; Lee, Ki Hoon
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World advertising research center
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2018
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| 13 |
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Insight into everyday media use with multiple screens
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Segijn, Claire M.; Voorveld, Hilde A. M.; Vandeberg, Lisa; Pennekamp, Sjoerd F.; Smit, Edith G.
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World advertising research center
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2017
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| 14 |
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International and methodological diversity in advertising research
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Eisend, Martin
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World advertising research center
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2017
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| 15 |
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International diversity of authorship in advertising research
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Eisend, Martin
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World advertising research center
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2017
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| 16 |
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Introduction
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Taylor, Charles R.
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World advertising research center
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2014
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| 17 |
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Introduction to the IJA special issue Latin America
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Dahl, Stephan
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World advertising research center
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2017
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| 18 |
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Introduction to the special issue: new trends in digital and social media advertising
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Cho, Chang-Hoan; Park, Jin Seong
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World advertising research center
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2019
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| 19 |
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Investigating the persuasive impact and underlying processes of interactive magazine ads in a real-life setting
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Rauwers, Fabiënne; Voorveld, Hilde A. M.; Neijens, Peter C.
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World advertising research center
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2018
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| 20 |
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'I owe my life to the kind individual who called the helpline': exploring the interplay of self-views and social distance in narrative advertising on domestic violence prevention in India and the United States
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Muralidharan, Sidharth; Kim, Eunjin (Anna)
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World advertising research center
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2019
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기사
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