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IBM pairs Watson with Bob Dylan in the launch for its new marketing campaign
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unknown
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Crain Communications
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2015
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Iconic changes Famous logos before and after
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unknown
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Crain Communications
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2017
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| 3 |
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If GNC SUES FOX, what does that mena for future big-game advertisers?
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unknown
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Crain Communications
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2017
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| 4 |
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IF THAT JC PENNEY sales associate seems familiar, it might just be Michael Strahan. In our Q&A, he tells Ad Age he's been lurking in stores
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unknown
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Crain Communications
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2017
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| 5 |
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IF YOU WANT LOYALTY, GET A DOG Byron Sharp's seven-year-old book ``How Brands Grow'' is increasingly upending the givens of the marketing world, including the allegiance of your best customers
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unknown
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Crain Communications
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2017
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| 6 |
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If you want to influence consumers, skip the celebs and GO TO HEALTH PROFESSIONALS
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unknown
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Crain Communications
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2016
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| 7 |
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In a world without ads, brands make packaging the media of the future
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unknown
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Crain Communications
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2016
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| 8 |
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Inclusion, not illusion You may think you're doing diversity right, but don't count on it
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unknown
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Crain Communications
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2018
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| 9 |
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Influencers reveal THEIR FAVORITE INSPIRATIONAL PODCASTS
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unknown
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Crain Communications
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2017
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| 10 |
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In marketers' emoji arms race, brands can still stand out, but only if they're clever, and sometimes very patient
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unknown
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Crain Communications
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2016
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| 11 |
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Inside baseball
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unknown
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Crain Communications
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2017
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| 12 |
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INSIDE THE PARTY WITH A PURPOSE Why Time Inc.'s Essence Festival is a marketers' draw
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unknown
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Crain Communications
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2016
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| 13 |
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INSIDE TRACK: Our feature helps you get that cool job
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unknown
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Crain Communications
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2017
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| 14 |
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INSPIRED READS: We asked industry influencers for book advice
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unknown
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Crain Communications
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2017
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| 15 |
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In store for retail CMOs? Lots of openings, but only the data savvy need apply
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unknown
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Crain Communications
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2016
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| 16 |
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Internal revenue Intel's Teresa Herd explains what to consider before opening up in-house
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unknown
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Crain Communications
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2018
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| 17 |
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In the crosshairs Delta learns just how hard it is to be ``neutral'' on guns
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unknown
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Crain Communications
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2018
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| 18 |
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In the pink Rosé jumps the shark with the help of Taco Bell, Target and more
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unknown
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Crain Communications
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2018
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| 19 |
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Is Dentsu's apology for 'irregularities' in Japan JUST THE TIP OF THE TRANSPARENCY ICEBERG?
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unknown
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Crain Communications
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2016
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| 20 |
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IS IT COOLER AT KOHLER? How the Wisconsin fixture maker attract big-agency talent to its in-house marketing operation
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unknown
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Crain Communications
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2017
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