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유형		 서명 저자 발행처 원문제공시작년 수록
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1 저널기사 Illegal Adoption of a New Product: A Model of Software Piracy Behavior 미리보기
Parthasarathy, M.;Mittelstaedt, R. A. Association for Consumer Research 1994
2 저널기사 Incidental Learning from Radio Advertisements With and Without Curiosity-Arousing Questions 미리보기
Gibson, R. ASSOCIATION FOR CONSUMER RESEARCH 1994
3 저널기사 Incorporating Perceptions of Financial Control in Purchase Prediction: An Empirical Examination of the Theory of Planned Behavior 미리보기
Sahni, A. ASSOCIATION FOR CONSUMER RESEARCH 1994
4 저널기사 India's Changing Consumer Economy: A Cultural Perspective 미리보기
Venkatesh, A. ASSOCIATION FOR CONSUMER RESEARCH 1994
5 저널기사 Individual and Situational Influences on Purchase Goal Specification 미리보기
Holden, S. ASSOCIATION FOR CONSUMER RESEARCH 1994
6 저널기사 Individual Differences as Moderating Variables: Issues in the Development and Use of Personality Variables 미리보기
Moore, D. J. Association for Consumer Research 1994
7 저널기사 In-Laws and Outlaws: The Impact of Divorce and Remarriage Upon Christmas Gift Exchange 미리보기
Otnes, C. ASSOCIATION FOR CONSUMER RESEARCH 1994
8 저널기사 Innovations in Defining and Measuring Brand Image 미리보기
Roth, M. ASSOCIATION FOR CONSUMER RESEARCH 1994
9 저널기사 Interactive Marketing Technologies: Implications for Consumer Research 미리보기
Deighton, J. Association for Consumer Research 1994
10 저널기사 "I Saw the Sign": Current Trends in Marketing Signal Research 미리보기
Inman, J. J. Association for Consumer Research 1994
11 저널기사 Is More Exposure Always Better? Effects of Incidental Exposure to a Brand Name on Subsequent Processing of Advertising 미리보기
Pracejus, J. W. Association for Consumer Research 1994
12 저널기사 Issues in Identifying Performance Measures for Social Marketing Programs 미리보기
Pavia, T. Association for Consumer Research 1994
13 저널기사 Is There a Well-Defined Internal Reference Price? 미리보기
Chandrashekaran, R.;Jagpal, H. Association for Consumer Research 1994
14 저널기사 The Impact of Emotional Valence and Intensity on Ad Evaluation and Memory 미리보기
Russo France, K. ASSOCIATION FOR CONSUMER RESEARCH 1994
15 저널기사 The Impact of Framing, Anchorpoints, and Frames of Reference on Direct Mail Charitable Contributions 미리보기
Smith, G. E.;Berger, P. D. Association for Consumer Research 1994
16 저널기사 The Impact of Modernity on Consumption: Simmel's Philosophy of Money 미리보기
Holt, D. ASSOCIATION FOR CONSUMER RESEARCH 1994
17 저널기사 The Impact of Temporal Orientation on Higher-Order Choices: A Phenomenological Investigation 미리보기
Walsh, P. A. Association for Consumer Research 1994
18 저널기사 The Importance of Member Homogeneity to Focus Group Quality 미리보기
Corfman, K. Association for Consumer Research 1994
19 저널기사 The Influence of Affective Context on Advertising Effectiveness 미리보기
Stayman, D. M. ASSOCIATION FOR CONSUMER RESEARCH 1994
20 저널기사 The Influence of Employment-Status and Personal Values on Time Related Food Consumption Behavior and Opinion Leadership 미리보기
Rose, G. M.;Kahle, L. R.;Shoham, A. Association for Consumer Research 1994
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