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유형		 서명 저자 발행처 원문제공시작년 수록
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1 저널기사 Identifying Advertising Appeals for Targeting Potential Volunteers: An exploratory Study on Volunteering Motives among Seniors 미리보기
Callow, M. Association for Consumer Research 2005
2 저널기사 Identifying and Using Emergent Consumers in Developing Radical Innovations 미리보기
Hoffman, D. L.; Kopalle, P.; Novak, T. Association for Consumer Research 2005
3 저널기사 If The table for McWorld Has Been Set By Hollywood, What is Served by Bollywood? 미리보기
Nelson, M. R.; Deshpande, S.; Devanathan, N.; Lakshmi, C. R. Association for Consumer Research 2005
4 저널기사 Implications of Experiential Processing 미리보기
Sellier, A.-L. Association for Consumer Research 2005
5 저널기사 Improving Decision Quality by Altering Consideration Sets 미리보기
Diehl, K. Association for Consumer Research 2005
6 저널기사 Improving Preference Assessment through Pre-exposure to Attribute Levels 미리보기
Carlson, K. A.; Bond, S. D. Association for Consumer Research 2005
7 저널기사 Indeterminacy and Live Television 미리보기
Vosgerau, J.; Wertenbroch, K.; Carmon, Z. Association for Consumer Research 2005
8 저널기사 Individual Differences in Loss Aversion 미리보기
Goldstein, D.; Gaechter, S.; Herrmann, A.; Sharpe, W.; Johnson, E. J. Association for Consumer Research 2005
9 저널기사 Integration of Same and Oppositely Valenced Affective Stimuli Under Simultaneous Presentation Conditions 미리보기
Chowdhury, R. M. M. I.; Olsen, D.; Pracejus, J. W.; Mireault, M. Association for Consumer Research 2005
10 저널기사 Intensity Bias in Temporal Emotional Comparisons 미리보기
Van Boven, L.; White, K. Association for Consumer Research 2005
11 저널기사 Interpretive Research: Lessons from the Field and A Report from the World of Practice 미리보기
Venkatesh, A. Association for Consumer Research 2005
12 저널기사 Investigating the Effects of Consumer Innovativeness on Shape of Consideration Sets: Focusing on Comparison between Consideration Sets of Innovators and Non-innovators 미리보기
Jung, H.; Kim, W. Association for Consumer Research 2005
13 저널기사 Investigating the Impact of Negative Self-Conscious Emotions on Consumer Memory, Processing, and Purchase 미리보기
Honea, H. Association for Consumer Research 2005
14 저널기사 Is Cultural Assimilation Related to Environmental Attitudes and Behaviors? 미리보기
Mukherji, J. Association for Consumer Research 2005
15 저널기사 Is Driving a BMW More Enjoyable than Driving an Escort? Depends on How You Think About It 미리보기
Xu, J.; Schwarz, N. Association for Consumer Research 2005
16 저널기사 Is Reactance Intentional or Instinctual: Nonconscious Aspects of Reactance Response 미리보기
Zemack-Rugar, Y.; Fitzsimons, G. J. Association for Consumer Research 2005
17 저널기사 Is There Any Marketing Value in National Identity? 미리보기
Carvalho, S.; Luna, D. Association for Consumer Research 2005
18 저널기사 "Is this Site Confusing or Interesting?" A Perceived Website Complexity (PWC) Scale for Assessing Consumer Internet Interactivity 미리보기
Gupta, R.; Nadkarni, S.; Gould, S. J. Association for Consumer Research 2005
19 저널기사 It is Up to Who I Am to Spread Positive or Negative Word of Mouth to My Best Friend 미리보기
Zhang, Y.; Feick, L.; Mittal, V. Association for Consumer Research 2005
20 저널기사 "I" versus "They" and "East" versus "West": Cross-Cultural Differences in Perceived Impact of Source Expertise 미리보기
Yoon, S.; Vargas, P. T.; Han, S. Association for Consumer Research 2005
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