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If I Want You to Like Me, Should I Be Like You or Unlike You? The Effect of Prior Positive Interaction with a Group on Conformity and Distinctiveness in Consumer Decision-Making
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Papyrina, V.
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Association for Consumer Research
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2008
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| 2 |
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If Only I Switched Instead: Exploring the Consequence of Regret & Consumer Brand Switching Behaviors
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Bui, M.
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Association for Consumer Research
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2008
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| 3 |
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I Know a ``Guy'': The Consequences of Using Social Capital to Facilitate Consumption Experiences
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Johnson, B.; Ross, W.T.
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Association for Consumer Research
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2008
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| 4 |
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Impact of Value Aspirations, Age, and Gender on Television Viewing Connectedness among Preteens and Teens
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Bickham, D.S.; Kaltcheva, V.; Martin, S.; Patino, A.; Smith, M.F.
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Association for Consumer Research
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2008
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| 5 |
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Indulgence and Guilt: Evaluating the Boundaries of Consumers' Guilt-Management Strategies
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Williams, P.
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Association for Consumer Research
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2008
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| 6 |
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Inferences of Interpersonal Preference Similarity Based on Unrelated Product Categories
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Noguti, V.; Soll, J.B.
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Association for Consumer Research
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2008
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| 7 |
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Influences on Spending: Mental Accounts and Self-Control
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Stilley, K.
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Association for Consumer Research
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2008
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| 8 |
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Information Sort and Consumers' Evaluation of Prices
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Suri, R.; Cai, J.Z.; Thakor, M.V.
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Association for Consumer Research
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2008
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| 9 |
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Intergenerational Influence in Consumer Deal Proneness
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Schindler, R.M.; Lala, V.; Grussenmeyer-Corcoran, C.
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Association for Consumer Research
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2008
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| 10 |
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International Festivals: Reverse Acculturation or the Peddling of Ethnicity
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Wamwara-Mbugua, L.W.
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Association for Consumer Research
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2008
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| 11 |
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Internet Tracking and Clickstream Data: Methodological Issues
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Hupfer, M.
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Association for Consumer Research
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2008
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| 12 |
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Interrogating Fashion: Fashion Cultures and Fashion Discourses
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Joy, A.; Rinallo, D.
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Association for Consumer Research
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2008
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| 13 |
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Investigating the Motivational Processes Underlying Bicultural Consumer Response to Cultural Product Cues
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Aguirre-Rodriguez, A.; Boveda-Lambie, A.
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Association for Consumer Research
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2008
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| 14 |
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Is Beauty Only Screen Deep? Perceptions of Avatars in Computer-Mediated Environments
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Wood, N.T.; Solomon, M.R.
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Association for Consumer Research
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2008
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| 15 |
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Is Failure a Blessing or a Curse? Behavioral Goal Violation, Cognitive Dissonance and Consumer Welfare
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Devezer, B.; Sprott, D.E.; Spangenberg, E.R.
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Association for Consumer Research
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2008
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| 16 |
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Is High-Caloric Food Consumption an Addictive Behavior in Our Modern World of Plenty? A Test of the Relationship between Inhibitory Performance in a Neuropsychological Positive-Emotion Shifting Task and Everyday Snacking Behavior in Non-Obese Adult Women
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Lu, J.; Dube, L.; Bechara, A.
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Association for Consumer Research
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2008
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| 17 |
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Is the Internet a New Eldorado for Counterfeits?
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Kocher, B.; Muller, B.; Chauvet, V.; Ivens, B.
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Association for Consumer Research
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2008
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| 18 |
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It is not Whether You Win or Lose, But How You Play the Game: The Role of Memory in How Consumers Feel After Lying
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Anthony, C.; Cowley, E.
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Association for Consumer Research
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2008
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| 19 |
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It Tastes Better Conscious: The Role of Attention in Hedonic Consumption Experience
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Tal, A.
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Association for Consumer Research
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2008
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| 20 |
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The Impact of Brand Relatedness on Negative Spillover Effects in Brand Portfolios
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Lei, J.; Dawar, N.; Lemmink, J.
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Association for Consumer Research
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2008
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