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Imagery-Text Congruence in Online Commerce and its Influence on Attitude Formation: A Processing Fluency Account
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van Rompay, T.J.L.; de Vries, P.W.; Pruyn, A.T.H.
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Association for Consumer Research
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2009
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| 2 |
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Imagery-Text Congruence in Online Commerce and its Influence on Attitude Formation: A Processing Fluency Account
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van Rompay, T.J.L.; de Vries, P.W.; Pruyn, A.T.H.
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Association for Consumer Research
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2009
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| 3 |
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Imagining the Self: The Effect of Self-Focus and Visual Perspective on Persuasion
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Ostinelli, M.; Bockenholt, U.
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Association for Consumer Research
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2009
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| 4 |
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Imagining the Self: The Effect of Self-Focus and Visual Perspective on Persuasion
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Ostinelli, M.; Bockenholt, U.
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Association for Consumer Research
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2009
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| 5 |
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Impact of CSR Communication Strategies on Attitude Change after a Crisis
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Solelhac, V.
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Association for Consumer Research
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2009
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| 6 |
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Impact of CSR Communication Strategies on Attitude Change after a Crisis
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Solelhac, V.
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Association for Consumer Research
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2009
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| 7 |
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Impression Formation in a World Full of Fake Products
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Tunca, S.; Fueller, J.
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Association for Consumer Research
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2009
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| 8 |
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Impression Formation in a World Full of Fake Products
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Tunca, S.; Fueller, J.
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Association for Consumer Research
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2009
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| 9 |
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Inclusion versus Exclusion: The Effect of Perceived Uncertainty on Screening Strategies
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Pillai, R.G.; He, X.; Echambadi, R.
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Association for Consumer Research
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2009
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| 10 |
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Inclusion versus Exclusion: The Effect of Perceived Uncertainty on Screening Strategies
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Pillai, R.G.; He, X.; Echambadi, R.
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Association for Consumer Research
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2009
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| 11 |
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In Death and in Love: Sacred Trade-offs in the Death Care and Wedding Industries
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McGraw, A.P.; Davis, D.
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Association for Consumer Research
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2009
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| 12 |
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In Death and in Love: Sacred Trade-offs in the Death Care and Wedding Industries
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McGraw, A.P.; Davis, D.
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Association for Consumer Research
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2009
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| 13 |
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Inferred Informational Cascades and Their Effects on Choice: The Relative Stocking Level Effect
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Parker, J.R.; Lehmann, D.R.
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Association for Consumer Research
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2009
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| 14 |
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Inferred Informational Cascades and Their Effects on Choice: The Relative Stocking Level Effect
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Parker, J.R.; Lehmann, D.R.
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Association for Consumer Research
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2009
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| 15 |
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Influencing Willingness to Pay by Supraliminally Priming the Concept of Honesty
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Schorn, R.; Maurhart, B.
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Association for Consumer Research
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2009
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| 16 |
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Influencing Willingness to Pay by Supraliminally Priming the Concept of Honesty
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Schorn, R.; Maurhart, B.
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Association for Consumer Research
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2009
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| 17 |
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Integral Affect and Attitude Strength in a Health Communications Context
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LaBarge, M.
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Association for Consumer Research
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2009
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| 18 |
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Integral Affect and Attitude Strength in a Health Communications Context
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LaBarge, M.
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Association for Consumer Research
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2009
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| 19 |
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Intention-Behavior Consistency: The Effect of Time Perspective
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Capar, M.; van Ittersum, K.
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Association for Consumer Research
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2009
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| 20 |
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Intention-Behavior Consistency: The Effect of Time Perspective
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Capar, M.; van Ittersum, K.
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Association for Consumer Research
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2009
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