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Identity Concerns or Functional Concerns? High vs Low Identifiers Reaction to Brand Identity Change
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Illia, L.; van Rekom, J.
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Henry Stewart Publications
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2012
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| 2 |
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Improving anti-corruption agencies as organisations
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Doig, A.; Norris, D.
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HENRY STEWART PUBLICATIONS
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2012
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| 3 |
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Inferring brand proximities from user-generated content
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Dwyer, P.
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Henry Stewart Publications
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2012
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| 4 |
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In Memoriam
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Morris, N. G.
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Henry Stewart Publications
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2012
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| 5 |
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Institutional will - the organized crime remedy
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Mazur, R.
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HENRY STEWART PUBLICATIONS
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2012
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| 6 |
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Integrated branding with mergers and acquisitions
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Yang, D.; Davis, D. A.; Robertson, K. R.
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Henry Stewart Publications
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2012
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| 7 |
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Intelligent markdown pricing
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Leventhal, B.; Breur, T.
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Henry Stewart Publications
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2012
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| 8 |
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Internal marketing and employee commitment: Evidence from the Ghanaian banking industry
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Narteh, B.
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Henry Stewart Publications
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2012
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| 9 |
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Investment service providers gaining competitive advantage by focusing on consumers’ varying investment goals
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Puustinen, P.; Kuusela, H.; Rintamaki, T.
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Henry Stewart Publications
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2012
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| 10 |
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Investor Reaction to Firm Environmental Management Reputation
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Aaron, J. R.; McMillan, A.; Cline, B. N.
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Henry Stewart Publications
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2012
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| 11 |
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Is it time to reposition positioning?
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Jowitt, H.; Lury, G.
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Henry Stewart Publications
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2012
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| 12 |
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Issue Management Gone Awry: When Not to Respond to an Online Reputation Threat
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Veil, S. R.; Petrun, E. L.; Roberts, H. A.
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Henry Stewart Publications
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2012
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| 13 |
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Is this Shangri-La? The case for authenticity in the Chinese and Indian hospitality industry
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Atwal, G.; Williams, A.
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Henry Stewart Publications
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2012
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| 14 |
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The IDM National Student Competition 2010–2011
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Naffa, S.; Jameson, J.; Baresova, P.; Johns, C.; Tran, M. N.
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Henry Stewart Publications
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2012
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| 15 |
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The impact of brand extensions on parent brand relationship equity
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Dwivedi, A.; Merrilees, B.
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Henry Stewart Publications
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2012
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| 16 |
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The Impact of Brand Positivity on the Relationship Between Corporate Image and Consumers’ Attitudes Toward Brand Extension in Service Businesses
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Cifci, S.; Kocak, A. 3.
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Henry Stewart Publications
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2012
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| 17 |
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The impact of step-down line extension on consumer-brand relationships: A risky strategy for luxury brands
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Magnoni, F.; Roux, E.
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Henry Stewart Publications
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2012
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