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1 저널기사 Immigrants Versus Nationals: When an Intercultural Service Encounter Failure Turns to Verbal Confrontation 미리보기
Johnson, G.D.; Meyers, Y.J.; Williams, J.D. AMERICAN MARKETING ASSOCIATION 2013
2 저널기사 Immigrants Versus Nationals: When an Intercultural Service Encounter Failure Turns to Verbal Confrontation 미리보기
Johnson, G.D.; Meyers, Y.J.; Williams, J.D. American Marketing Association 2013
3 저널기사 Implementing Managerial Constraints in Model-Based Segmentation: Extensions of Kim, Fong, and DeSarbo (2012) with an Application to Heterogeneous Perceptions of Service Quality 미리보기
Kim, S.; Blanchard, S.J.; DeSarbo, W.S.; Fong, D.K.H. American Marketing Association] 2013
4 저널기사 Inclusive Economic Development Programs and Consumers' Access to Credit in Emerging Market Economies: The Public Policy Role of Marketing in Rural Bank Programs in Ghana 미리보기
Dadzie, K.Q.; Dadzie, C.A.; Winston, E.M.; Blankson, C. AMERICAN MARKETING ASSOCIATION 2013
5 저널기사 Inclusive Economic Development Programs and Consumers' Access to Credit in Emerging Market Economies: The Public Policy Role of Marketing in Rural Bank Programs in Ghana 미리보기
Dadzie, K.Q.; Dadzie, C.A.; Winston, E.M.; Blankson, C. American Marketing Association 2013
6 저널기사 In-Group and Out-Group Influences on the Consumption Behavior of Minority Groups: The Case of Gay Men 미리보기
Hildebrand, D.; DeMotta, Y.; Sen, S.; Kongsompong, K. American Marketing Association 2013
7 저널기사 In-Group and Out-Group Influences on the Consumption Behavior of Minority Groups: The Case of Gay Men 미리보기
Hildebrand, D.; DeMotta, Y.; Sen, S.; Kongsompong, K. AMERICAN MARKETING ASSOCIATION 2013
8 저널기사 INSIGHTS MACHINE From Research to Insights 미리보기
Schultz, D.E. American Marketing Association 2013
9 저널기사 Intersectionality 101 미리보기
Gopaldas, A. American Marketing Association 2013
10 저널기사 Intersectionality 101 미리보기
Gopaldas, A. AMERICAN MARKETING ASSOCIATION 2013
11 저널기사 Intrafunctional Competitive Intelligence and Sales Performance: A Social Network Perspective 미리보기
Ahearne, M.; Lam, S.K.; Hayati, B.; Kraus, F. American Marketing Association 2013
12 저널기사 Is Children's Understanding of Nontraditional Advertising Comparable to Their Understanding of Television Advertising? 미리보기
Owen, L.; Lewis, C.; Auty, S.; Buijzen, M. American Marketing Association 2013
13 저널기사 The Impact of Brand Rating Dispersion on Firm Value 미리보기
Luo, X.; Raithel, S.; Wiles, M.A. American Marketing Association] 2013
14 저널기사 The Impact of Disparate Levels of Marketplace Inclusion on Consumer-Brand Relationships 미리보기
Bennett, A.M.; Hill, R.P.; Oleksiuk, D. AMERICAN MARKETING ASSOCIATION 2013
15 저널기사 The Impact of Disparate Levels of Marketplace Inclusion on Consumer-Brand Relationships 미리보기
Bennett, A.M.; Hill, R.P.; Oleksiuk, D. American Marketing Association 2013
16 저널기사 The Impact of Product Recalls on Future Product Reliability and Future Accidents: Evidence from the Automobile Industry 미리보기
Kalaignanam, K.; Kushwaha, T.; Eilert, M. American Marketing Association 2013
17 저널기사 The Impact of Sampling and Network Topology on the Estimation of Social Intercorrelations 미리보기
Chen, X.; Chen, Y.; Xiao, P. American Marketing Association] 2013
18 저널기사 The Influence of Disorganized Shelf Displays and Limited Product Quantity on Consumer Purchase 미리보기
Castro, I.A.; Morales, A.C.; Nowlis, S.M. American Marketing Association 2013
19 저널기사 The Innovator's License: A Latitude to Deviate from Category Norms 미리보기
Barone, M.J.; Jewell, R.D. American Marketing Association 2013
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