| 1 |
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Identifying the Key Sociocultural Influences on Drinking Behavior in High and Moderate Binge-Drinking Countries and the Public Policy Implications
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Hogan, S.P.; Perks, K.J.; Russell-Bennett, R.
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American Marketing Association
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2014
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| 2 |
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Ideological Challenges to Changing Strategic Orientation in Commodity Agriculture
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Press, Melea; Arnould, Eric J.; Murray, Jeff B.; Strand, Katherine
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American Marketing Association
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2014
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| 3 |
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Information Asymmetry and Hybrid Advertising
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Liu, D.; Viswanathan, S.
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American Marketing Association]
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2014
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| 4 |
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Internet Versus Television Advertising: A Brand-Building Comparison
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Draganska, M.; Hartmann, W.R.; Stanglein, G.
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American Marketing Association]
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2014
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| 5 |
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Introduction to the JMR 50th Anniversary Special Section
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Meyer, R.; Winer, R.S.
|
American Marketing Association]
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2014
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| 6 |
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Introduction to the Special Issue on Theory and Practice in Marketing
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Lehmann, D.R.
|
American Marketing Association]
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2014
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| 7 |
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Is Neutral Really Neutral? The Effects of Neutral User-Generated Content on Product Sales
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Tang, T.; Fang, E.; Wang, F.
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American Marketing Association
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2014
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| 8 |
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I Think I Can, I Think I Can: Brand Use, Self-Efficacy, and Performance
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Park, J.K.; John, D.R.
|
American Marketing Association]
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2014
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| 9 |
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The Importance of Strategic Fit Between Host-Home Country Similarity and Exploration Exploitation Strategies on Small and Medium-Sized Enterprises' Performance: A Contingency Perspective
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Cui, A.P.; Walsh, M.F.; Zou, S.
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American Marketing Association
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2014
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| 10 |
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The Importance of the Raw Idea in Innovation: Testing the Sow's Ear Hypothesis
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Kornish, L.J.; Ulrich, K.T.
|
American Marketing Association]
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2014
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| 11 |
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The influence of Initial Possession Level on Consumers' Adoption of a Collection Goal: A Tipping Point Effect
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Gao, Leilei; Huang, Yanliu; Simonson, Itamar
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American Marketing Association
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2014
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| 12 |
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The Informational Value of Social Tagging Networks
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Nam, H.; Kannan, P.K.
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American Marketing Association
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2014
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