| 1 |
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If It's Useful and You Know It, Do You Eat? Preschoolers Refrain from Instrumental Food
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Maimaran, M.; Fishbach, A.
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Journal of Consumer Research, Inc., etc.]
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2014
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| 2 |
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Imagining Yourself in the. Scene: The Interactive Effects of Goal-Driven Self-Imagery and Visual Perspectives on Consumer Behavior
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Jiang, Y.; Adaval, R.; Steinhart, Y.; Wyer, R.S.
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Journal of Consumer Research, Inc., etc.]
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2014
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| 3 |
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I'm Moral, but I Won't Help You: The Distinct Roles of Empathy and Justice in Donations
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Lee, S.; Winterich, K.P.; Ross, W.T.
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Journal of Consumer Research, Inc., etc.]
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2014
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| 4 |
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(Im)moral Support: The Social Outcomes of Parallel Self-Control Decisions
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Lowe, M.L.; Haws, K.L.
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Journal of Consumer Research, Inc., etc.]
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2014
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| 5 |
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Infidel Brands: Unveiling Alternative Meanings of Global Brands at the Nexus of Globalization, Consumer Culture, and Islamism
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Izberk-Bilgin, E.
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Journal of Consumer Research, Inc., etc.]
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2014
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| 6 |
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Influence via Comparison-Driven Self-Evaluation and Restoration: The Case of the Low-Status Influencer
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Shalev, E.; Morwitz, V.G.
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Journal of Consumer Research, Inc., etc.]
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2014
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| 7 |
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Intracommunity Gifting at the Intersection of Contemporary Moral and Market Economies
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Weinberger, M.F.; Wallendorf, M.
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Journal of Consumer Research, Inc., etc.]
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2014
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| 8 |
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Is It Still Working? Task Difficulty Promotes a Rapid Wear-Off Bias in Judgments of Pharmacological Products
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Ilyuk, V.; Block, L.; Faro, D.
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Journal of Consumer Research, Inc., etc.]
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2014
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| 9 |
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The Impact of Fear on Emotional Brand Attachment
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Dunn, L.; Hoegg, J.
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Journal of Consumer Research, Inc., etc.]
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2014
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| 10 |
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The Interactive Effect of Beliefs in Malleable Fate and Fateful Predictions on Choice
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Kim, H.; Kulow, K.; Kramer, T.
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Journal of Consumer Research, Inc., etc.]
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2014
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