| 1 |
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If It Takes a Village to Foster Innovation, Success Depends on the Neighbors: The Effects of Global and Ego Networks on New Product Launches
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Fang, Eric; Lee, Jongkuk; Palmatier, Robert; Han, Shunping
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American Marketing Association]
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2016
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| 2 |
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Integrating Marketing Communications: New Findings, New Lessons, and New Ideas
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Batra, Rajeev; Keller, Kevin Lane
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American Marketing Association
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2016
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| 3 |
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Introduction: Is Customer Satisfaction (Ir)relevant as a Metric?
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Kumar, V.
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American Marketing Association
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2016
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| 4 |
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Introduction to the Special Issue—Mapping the Boundaries of Marketing: What Needs to Be Known
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Kumar, V.; Keller, Kevin Lane; Lemon, Katherine N.
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American Marketing Association
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2016
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| 5 |
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Investigating How Word-of-Mouth Conversations About Brands Influence Purchase and Retransmission Intentions
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Baker, Andrew M.; Donthu, Naveen; Kumar, V.
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American Marketing Association]
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2016
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| 6 |
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Is a 70% Forecast More Accurate Than a 30% Forecast? How Level of a Forecast Affects Inferences About Forecasts and Forecasters
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Bagchi, Rajesh; Ince, Elise Chandon
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American Marketing Association]
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2016
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| 7 |
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Is Top 10 Better than Top 9? The Role of Expectations in Consumer Response to Imprecise Rank Claims
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Isaac, Mathew S.; Brough, Aaron R.; Grayson, Kent
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American Marketing Association]
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2016
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| 8 |
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The Illusion of Wealth and Its Reversal
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Goldstein, Daniel G.; Hershfield, Hal E.; Benartzi, Shlomo
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American Marketing Association]
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2016
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| 9 |
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The Influence of Serotonin Deficiency on Choice Deferral and the Compromise Effect
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Lichters, Marcel; Brunnlieb, Claudia; Nave, Gideon; Sarstedt, Marko; Vogt, Bodo
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American Marketing Association]
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2016
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| 10 |
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The (Ironic) Dove Effect: Use of Acceptance Cues for Larger Body Types Increases Unhealthy Behaviors
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Lin, Lily; McFerran, Brent
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American Marketing Association
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2016
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