| 1 |
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Identifying the Presence and Cause of Fashion Cycles in Data
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Yoganarasimhan, Hema
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American Marketing Association]
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2017
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| 2 |
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Incentives Versus Reciprocity: Insights from a Field Experiment
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Chung, Doug J.; Narayandas, Das
|
American Marketing Association]
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2017
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| 3 |
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Inferring Corporate Motives: How Deal Characteristics Shape Sponsorship Perceptions
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Woisetschläger, David M.; Backhaus, Christof; Cornwell, T. Bettina
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American Marketing Association
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2017
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| 4 |
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Influencing Acquisition Performance in High-Technology Industries: The Role of Innovation and Relational Overlap
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Saboo, Alok R.; Sharma, Amalesh; Chakravarty, Anindita; Kumar, V.
|
American Marketing Association]
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2017
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| 5 |
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Information Sensitivity and Willingness to Provide Continua: A Comparative Privacy Study of the United States and Brazil
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Markos, Ereni; Milne, George R.; Peltier, James W.
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American Marketing Association
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2017
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| 6 |
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Integrating Theory and Practice in Marketing
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Kumar, V.
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American Marketing Association
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2017
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| 7 |
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Interpreting the Stock Returns to New Product Announcements: How the Past Shapes Investors' Expectations of the Future
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Warren, Nooshin L.; Sorescu, Alina
|
American Marketing Association]
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2017
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| 8 |
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Introduction to Policy Watch: Note on the Consumer Financial Protection Bureau
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Stewart, David W.
|
American Marketing Association
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2017
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| 9 |
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Introduction to the Journal of Marketing Research Special Section on Field Experiments
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Meyer, Robert
|
American Marketing Association]
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2017
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| 10 |
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The Impact of E-Cigarette Addiction Warnings and Health-Related Claims on Consumers' Risk Beliefs and Use Intentions
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Berry, Christopher; Burton, Scot; Howlett, Elizabeth
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American Marketing Association
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2017
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| 11 |
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The Implications of Offering Free Versions for the Performance of Paid Mobile Apps
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Arora, Sandeep; Hofstede, Frenkel ter; Mahajan, Vijay
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American Marketing Association
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2017
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| 12 |
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The Influence of the Structure of Interdependence on the Response to Inequity in Buyer—Supplier Relationships
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Griffith, David A.; Hoppner, Jessica J.; Lee, Hannah S.; Schoenherr, Tobias
|
American Marketing Association]
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2017
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| 13 |
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The Intersection of Sustainability, Marketing, and Public Policy: Introduction to the Special Section on Sustainability
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Iyer, Easwar S.; Reczek, Rebecca Walker
|
American Marketing Association
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2017
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