| 1 |
|
I Am Not ... Therefore, I Am: The Role of Avoidance Products in Shaping Consumer Behavior
|
Englis, B. G.
|
ASSOCIATION FOR CONSUMER RESEARCH
|
1997
|
|
|
|
| 2 |
|
Iconoclasm, Autotelicity, Narcissism, and COOL Beyond Distinction
|
Hong, S.
|
Association for Consumer Research
|
2012
|
|
|
|
| 3 |
|
Ideal Affect as a Basis of Judgment in Experiential and Material Purchases
|
Shim, Y.J.; Choi, I.
|
Association for Consumer Research
|
2013
|
|
|
|
| 4 |
|
Identifying Advertising Appeals for Targeting Potential Volunteers: An exploratory Study on Volunteering Motives among Seniors
|
Callow, M.
|
Association for Consumer Research
|
2005
|
|
|
|
| 5 |
|
Identifying and Using Emergent Consumers in Developing Radical Innovations
|
Hoffman, D. L.; Kopalle, P.; Novak, T.
|
Association for Consumer Research
|
2005
|
|
|
|
| 6 |
|
Identifying the Black Sheep From the Ordinary: Social Categorization and Within Group Deviation in Print Advertisements
|
Harmon, T. R.
|
Association for Consumer Research
|
2006
|
|
|
|
| 7 |
|
Identifying the Black Sheep From the Ordinary: Social Categorization and Within Group Deviation in Print Advertisements
|
Harmon, T. R.
|
Association for Consumer Research
|
2006
|
|
|
|
| 8 |
|
Identity Representation in Customization
|
Herd, K.; Moreau, P.
|
Association for Consumer Research
|
2013
|
|
|
|
| 9 |
|
I'd Rather Wait 30 Days Than One Month: The Unit Effect in Time Perception
|
Zhang, C.Y.Z.; Schwarz, N.
|
Association for Consumer Research
|
2012
|
|
|
|
| 10 |
|
If I Don't Understand It, It Must Be New: Processing Fluency and Perceived Product Innovativeness
|
Cho, H.; Schwarz, N.
|
Association for Consumer Research
|
2006
|
|
|
|
| 11 |
|
If I Don't Understand It, It Must Be New: Processing Fluency and Perceived Product Innovativeness
|
Cho, H.; Schwarz, N.
|
Association for Consumer Research
|
2006
|
|
|
|
| 12 |
|
If it's a Question of Life and Death Does "How Often" Matter? Frequency Judgments in Affectively Valenced Messages
|
Chandran, S.
|
Association for Consumer Research
|
2001
|
|
|
|
| 13 |
|
If It's Similar, it's More Likely...But Can It Be Worth It? The Impact of Manipulating Perceived Similarity on Probability Judgments and Outcome Value
|
Ince, E.C.; Chen, H.-Y.; LeBoeuf, R.
|
Association for Consumer Research
|
2013
|
|
|
|
| 14 |
|
If I Want You to Like Me, Should I Be Like You or Unlike You? The Effect of Prior Positive Interaction with a Group on Conformity and Distinctiveness in Consumer Decision-Making
|
Papyrina, V.
|
Association for Consumer Research
|
2008
|
|
|
|
| 15 |
|
If Only I Switched Instead: Exploring the Consequence of Regret & Consumer Brand Switching Behaviors
|
Bui, M.
|
Association for Consumer Research
|
2008
|
|
|
|
| 16 |
|
If The table for McWorld Has Been Set By Hollywood, What is Served by Bollywood?
|
Nelson, M. R.; Deshpande, S.; Devanathan, N.; Lakshmi, C. R.
|
Association for Consumer Research
|
2005
|
|
|
|
| 17 |
|
I Gave at the Office (And I Hated It): Changes in Preference for Ethical Behavior Following an Unrelated Ethical Act
|
Young, J.; Irwin, J.
|
Association for Consumer Research
|
2006
|
|
|
|
| 18 |
|
I Gave at the Office (And I Hated It): Changes in Preference for Ethical Behavior Following an Unrelated Ethical Act
|
Young, J.; Irwin, J.
|
Association for Consumer Research
|
2006
|
|
|
|
| 19 |
|
I Know a ``Guy'': The Consequences of Using Social Capital to Facilitate Consumption Experiences
|
Johnson, B.; Ross, W.T.
|
Association for Consumer Research
|
2008
|
|
|
|
| 20 |
|
Illegal Adoption of a New Product: A Model of Software Piracy Behavior
|
Parthasarathy, M.;Mittelstaedt, R. A.
|
Association for Consumer Research
|
1994
|
|
|
|
기사
(409)
